Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
A federal court has barred Nielsen from enforcing a contested pricing policy that radio giant Cumulus Media argued illegally leverages the measurement company's monopoly power over radio audience data.
Google's semantic search evolution forces publishers toward defensible journalism with unique data as AI summaries reduce clicks to shallow news coverage.
Meta researchers achieve 100× data efficiency using reinforcement learning for content moderation, outperforming supervised training while addressing label scarcity.
Major India news publishers lost up to 70% visibility in Google's December core update as Wall Street Journal SEO editor flags dramatic drops in U.S. search results.
Safari 26.2 delivers final pieces needed to measure Core Web Vitals uniformly across Chrome, Firefox, and all major browsing environments, ending years of fragmented performance tracking for marketing professionals.
Amazon MGM Studios positions theatrical-exclusive crime film for streaming advertising play as AI justice themes target premium inventory during critical January release window.
Google Ads API version 19 will sunset on February 11, 2026. Developers must migrate to newer versions before all v19 requests begin failing across the platform.
Google released December 2025 AI implementation guide documenting sustainability reporting experimentation with NotebookLM, Gemini tools, and prompt templates.
Google's 18-day algorithm rollout disrupted rankings while Alphabet spent $4.75B on AI infrastructure and Big Tech consolidated control over digital advertising markets.
Analysis reveals declining confirmed updates from 10 in 2021 to 4 in 2025 while perceived volatility reaches record-breaking levels across algorithmic earthquakes.
Google published official documentation for Business Profile review links and QR codes on December 31, ending months of unofficial feature usage.
Elon Musk's xAI files federal lawsuit challenging California's AB 2013, arguing the transparency law violates constitutional protections and hands competitors a roadmap to replicate proprietary AI models.
