Snapchat's new in-app editing tool lets users skip the learning curve
Snapchat announced Quick Cut on December 17, a lens-powered video creation tool that eliminates traditional editing workflows for iOS users.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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Christmas dominates YouTube's latest weekly music rankings
Mariah Carey's seasonal classic reaches 57.1 million views while Wham! captures 53 million as festive tracks surge across 13 markets.
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Microsoft Clarity reveals how AI assistants are reshaping website traffic patterns
Microsoft Clarity's December 18 analysis shows AI referrals grew 155% in eight months while converting 11 times better than search despite under 1% traffic share.
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Amazon adds $1,000 annual value to Business Prime with QuickBooks, CrowdStrike benefits
Amazon Business expands membership benefits with financial software, cybersecurity protection, and HR tools for small businesses across three partnership programs.
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YouTube pulls the plug on Billboard charts after streaming weight dispute
YouTube withdraws streaming data from Billboard charts after January 16, 2026, ending decade-long partnership over ad-supported versus subscription weighting.
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YouTube's home feed quietly kills long-form video discovery
Platform data shows browse recommendations dropped from six long-form videos per row to just two, redirecting 80% of available slots toward Shorts content.
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Why greed, not technology, blocks programmatic advertising reform
Advertising veterans warn new AI protocol ignores fraud risks while major platforms resist adoption that threatens vendor lock-in profits.
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eBay brings back auctions with live shopping in Germany
eBay launched its Live shopping platform in Germany on November 29, delivering real-time auctions and instant purchases through streamed events from sellers.
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Adform acquires Splicky: why this DOOH deal reshapes European ad tech
Adform acquires Splicky from Goldbach Group, adding DOOH capabilities and 200 clients to strengthen its position in DACH programmatic markets before December 31 close.
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Google December update wrecks traffic as ChatGPT explores ads
Google's third core update of 2025 devastated Discover traffic for news publishers during peak holiday season, while OpenAI signals advertising ambitions and major ad tech consolidation reshapes the competitive landscape.
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Newsletter monetization shifts toward sponsorships as paid models plateau
Sponsored content surpassed paid subscriptions as the dominant revenue model for email newsletters in 2025, with 77% of new publications seeking advertising partnerships compared to just 2% operating paywalls.
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Why advertising experts say new AI protocol won't fix programmatic's biggest problem
Industry veterans warn Ad Context Protocol ignores fraud risks that plagued similar standards while major platforms lack incentive to adopt it.
