Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Sponsored content surpassed paid subscriptions as the dominant revenue model for email newsletters in 2025, with 77% of new publications seeking advertising partnerships compared to just 2% operating paywalls.
Industry veterans warn Ad Context Protocol ignores fraud risks that plagued similar standards while major platforms lack incentive to adopt it.
Marc Berg shared three critical lessons from leading Statista through 2025 as data became the new battleground for AI partnerships with tech giants.
Egypt issues Executive Decree 816 on November 10, 2025, establishing operational framework for 2020 personal data protection legislation with penalties up to 666,666 EGP and new obligations for international transfers.
Taiwan's Executive Yuan submitted Draft AI Basic Act on August 28, 2025, establishing governance framework for artificial intelligence development across semiconductors.
Lionsgate partnered exclusively with FreeWheel on December 18, 2025, to manage its 30 U.S. FAST channels, giving ad buyers unified access to premium content.
Microsoft confirms exact match keywords override ad rank in search auctions, fundamentally changing how advertisers compete against Performance Max campaigns.
Lily Ray warns excessive optimization tactics now trigger Google penalties as AI content floods search results. Recovery requires sustained effort spanning years.
Viant integrates iHeartMedia's podcast, streaming and broadcast radio inventory through Triton Digital, marking first OTA broadcast programmatic access for DSP.
Google introduced video verification tools within the Gemini app on December 18, 2025, letting users detect content created or edited with Google AI.
Adobe partners with Runway on December 18, bringing Gen-4.5 generative video models to Firefly users while developing exclusive AI video capabilities for professionals.
Google Search Analyst John Mueller endorsed criticism of formulaic SEO content on December 19, warning blogs ranking solely for search algorithms face "borrowed time."
