Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9363 Articles

Display - Nov 01, 2025 Raptive sues Google for ad tech monopolization seeking billions in damages

Creator media company files 93-page complaint on October 17, alleging Google's decade-long scheme manipulated ad auctions across thousands of websites nationwide.

by Luis Rijo

AI - Nov 01, 2025 HUMAN Security launches open-source MCP server for AI threat analysis

HUMAN Security released its MCP Server on July 24, 2025, enabling AI assistants to query threat intelligence through conversational interfaces.

by Luis Rijo

Data - Nov 01, 2025 IAB Tech Lab opens device disclosure specification for public comment

IAB Tech Lab announced updates to the Device Storage Duration & Access Disclosure specifications on November 1, 2025, with public comment period remaining open until December 1, 2025.

by Luis Rijo

AI - Nov 01, 2025 Google VP doubles down: ads aren't going anywhere despite AI takeover

Robby Stein, VP of Product for Google Search

Robby Stein dismisses concerns about advertising's future as Google integrates AI across search, explaining why paid ads remain essential despite transformation.

by Luis Rijo

AI - Nov 01, 2025 Google reveals how AI decides which businesses get recommended

Robbie Stein, VP of Product for Google Search

Google's VP of Product explains the technical mechanisms behind AI search recommendations and provides actionable strategies for businesses seeking visibility.

by Luis Rijo

Data - Nov 01, 2025 This week: Tech giants post record quarters as Amazon reshapes ad infrastructure

Amazon consolidates ad tech power through DSP partnerships and AWS infrastructure

Big Tech earnings exceeded expectations late October while behind-the-scenes infrastructure moves signaled deeper industry realignment than quarterly numbers suggested.

by Luis Rijo

Data - Nov 01, 2025 Texas secures $1.375 billion from Google in privacy settlement

Texas Attorney General Ken Paxton secured $1.375 billion settlement from Google for privacy violations.

Texas finalized an unprecedented $1.375 billion privacy settlement with Google, establishing the largest recovery by any single state for data protection violations.

by Luis Rijo

Retail - Oct 31, 2025 Amazon advertising hits $17.7B as AWS accelerates with Anthropic AI cluster

Amazon Q3 2025 net income reaches $21.2B, up 38% YoY, including $9.5B gain from Anthropic investment

Amazon advertising revenue reached $17.7 billion in Q3 2025, growing 22% year-over-year. AWS hit $33 billion with Project Rainier running Anthropic Claude models.

by Luis Rijo