Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9781 Articles

Video - May 14, 2026 Microsoft Monetize fuses LinkedIn profile data into CTV via three DSPs

LinkedIn data flows through Microsoft Monetize prism into CTV screen via three DSP streams

Microsoft Monetize SSP routes LinkedIn profile data into CTV ads, now activatable through Amazon DSP, The Trade Desk, and Microsoft Advertising platform itself.

by Luis Rijo

Data - May 14, 2026 ChatGPT sued over secret data transfers to Meta and Google

Chat bubble transmitting data streams to Facebook and Google logos in a dark server room.

A class action filed May 13 alleges ChatGPT secretly transmitted users' conversation topics and personal identifiers to Meta and Google without their consent.

by Luis Rijo

Video - May 14, 2026 Netflix 2026 upfront: 250M viewers, AI agents, and 15 new ad markets

Netflix ads plan expands to 15 new countries in 2027, including Indonesia and Poland.

Netflix's 2026 upfront reveals 250M ad viewers, AI-driven media buying agents, programmatic pause ads, and expansion to 15 new ad-supported markets in 2027.

by Luis Rijo

Search - May 14, 2026 YouTube's 18x surge in Google Discover reveals a hidden video pipeline

Three-stage YouTube pipeline inside Google Discover, growing 18x to reach 13% of devices.

A new study maps the three-stage YouTube cascade inside Google Discover that grew 18x in a single quarter, now reaching 13% of English devices by February 2026.

by Luis Rijo

Data - May 14, 2026 Amazon drops SP-API fees after developer pushback

Broken chain in Amazon server room symbolizing SP-API fee cancellation

Amazon cancels its Selling Partner API usage and annual fees for third-party developers after community feedback, reversing plans announced in November 2025.

by Luis Rijo

AI - May 14, 2026 HubSpot AEO Sensor goes live as ChatGPT traffic hits 12-month low

HubSpot launches AEO Sensor, a free public dashboard for answer engine volatility, citation shifts, and AI-referred traffic from ChatGPT, Gemini, and Perplexity

by Luis Rijo

AI - May 14, 2026 OpenAI adds custom audiences to ChatGPT ads as self-serve expands

OpenAI ChatGPT Ads Manager custom audience creation interface showing email upload options.

OpenAI is adding custom audience targeting to ChatGPT ads - advertisers will upload hashed emails and phone numbers to filter or exclude users in campaigns.

by Luis Rijo

DOOH - May 14, 2026 Stroer Q1 2026: DOOH grows 12% as digital ad market struggles

Stroer reported Q1 2026 revenue of 496 million euros, with digital out-of-home growing 12% and programmatic DOOH up 12.1%, outpacing a flat German ad market.

by Luis Rijo