VIOOH gains 400 screens across six Mexican cities in Grupo IMU deal
Media buyers get programmatic entry to airports, bus shelters and billboards from Mexico City to Monterrey, as VIOOH's Latin American buildout gathers pace.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google denies broader Smart Bidding change as August 17 nears
Google denies a broader Smart Bidding update ahead of the August 17 bidding change, Apple bars home services from Maps ads, and Netflix trims viewership data.
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Nielsen loses appeal over radio ratings tie that charged Cumulus 10x price
Second Circuit ruling on July 13 upholds a block on the measurement firm's Network Policy, sending the antitrust tying case back for a final liability decision.
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Nielsen alters seven TV currency metrics, forcing buyers to re-check August
Buyers and sellers face shifted audience estimates across six datastreams; preview data runs all summer before the recut numbers set fall transaction terms.
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Google loses 950 million pounds as court finds Shopping abuse never stopped
Sweden's Patent and Market Court held Google's 2017 fixes never ended Shopping abuse. Klarna sought four times more; interest lifts the bill past 1.26 billion.
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Claude Cowork cuts Anthropic's weekly report build from 2 days to 2 hours
Inside Anthropic, one analyst reclaimed a full day-plus each week as Claude took over the data hunt. Event builds now run across four platforms via five skills.
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Statistical credit-score inputs fall outside GDPR, Austrian court rules
Vienna's Administrative Court set aside a lower ruling June 11, narrowing what credit bureaus must disclose. The definition fight now reaches scoring inputs.
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Google touts billions of weekly AI Search clicks as CTR data drops 58%
Fox cites recent subscription and preferred-source tools, yet Ahrefs pegs a 58% CTR loss for top-ranked pages. Does more clicks mean stable web traffic overall?
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EU age-check app: 9 files released, no privacy review, claims unproven
Meant for every EU country, the app was presented as finished and untrackable, yet released files describe an unfinished build and privacy claims not backed.
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Google buries good pages as commodity content loses index spot, Haynes finds
Pages that once ranked now sit unindexed in Search Console, hitting decent sites the hardest. Haynes ties the pattern to June's spam update and a rising bar.
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Google Vids gains Gemini Omni editing and avatars for paid users only
Gemini Omni brings text-to-video and chat-based editing to Vids, while avatars need a selfie plus voice clip. Personal avatars stay 18-plus in select regions.
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Google connects Instacart, Canva and YouTube Music inside AI Mode search
Users in the US can now link go-to services and act on them in AI Mode. The rollout starts this week, extending agentic search deeper into third-party apps.
