Google buries good pages as commodity content loses index spot, Haynes finds
Pages that once ranked now sit unindexed in Search Console, hitting decent sites the hardest. Haynes ties the pattern to June's spam update and a rising bar.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google Vids gains Gemini Omni editing and avatars for paid users only
Gemini Omni brings text-to-video and chat-based editing to Vids, while avatars need a selfie plus voice clip. Personal avatars stay 18-plus in select regions.
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Google connects Instacart, Canva and YouTube Music inside AI Mode search
Users in the US can now link go-to services and act on them in AI Mode. The rollout starts this week, extending agentic search deeper into third-party apps.
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Google-Meta model forces advertisers to pay daily, Sutherland argues
Speaking at MAD//Fest London podcast, the ad veteran said almost 70% of Dutch digital ad spend goes to just two firms and urged brands to fund creators as a hedge.
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YouTube gains 50,000 US jobs to hit 540,000 in 2025 report
Six-figure channels grew 7% and the ecosystem backed 540,000 US jobs, up 50,000, while YouTube's $100 billion payout figure predates the report by ten months.
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Google kills NotebookLM name, moving 30 million users to Gemini Notebook
Rebrand folds a research tool used by 30 million people and 600,000 organizations into Search and Gemini, with a cloud computer for coding inside notebooks.
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Snapchat+ gains 25 million subscribers four years after 2022 launch
Figure spans Lens+, Platinum, Memories Storage and Creator Subscriptions, the paid stack Snap keeps building while brand advertising revenue softened alongside.
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Meta opens ads MCP to any app, cutting integration code to zero
Any developer with a Meta app can now wire AI agents into live ad accounts, ending the custom integration code the platform previously required to connect.
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SiriusXM adds Nick Schulman poker show to Mad Dog Sports Radio July 18
Weekly six-episode series airs on Mad Dog Sports Radio channel 82 from July 18, adding named-talent sports inventory to a 255-million-listener ad network now.
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UK forces Alexa, Siri and Google Assistant to carry radio streams ad-free
Three platforms clearing the 700,000-user bar cover 95% of voice radio listening, and Alexa+ plus future Siri and Gemini AI upgrades fall inside the same net.
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EDPB presses EU for data-sharing law as AI complaints strain regulators
Watchdogs want to exchange confidential files as AI complaints strain enforcement capacity, leaving the Commission to decide whether to draft the legal basis.
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S&P cuts Oracle to BBB- as AI buildout widens cash deficit to $42bn
Ratings firm ties the cut to a forecast $42bn fiscal 2027 cash deficit and OpenAI's half-share of a $638bn backlog, raising re-leasing risk for advertisers.
