Google expands custom segments availability for Display campaigns
Google Ads policy update enables Custom Segments for Display campaigns starting December 12, allowing advertisers to build audiences with broader tool access.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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Nearly 89% of Japanese consumers regularly engage with ad-supported media
Magnite research reveals 94 million Japanese consumers use OTT, mobile apps, and digital audio regularly. Study finds open internet drives strong ad response rates.
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YouTube expands handle visibility across platform features
YouTube handles will now appear in live chat and channel memberships, part of broader platform updates announced on 25 November 2025.
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"This is not the sword I'd die on": expert on Meta scam ad findings
Nicole Pruess analyzes Reuters findings on Meta fraudulent advertising revenue while discussing podcast industry consolidation and CTV transparency demands.
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Azerion maintains EU political advertising as major platforms exit
Azerion commits to transparent political ads across Europe while competitors withdraw, filling infrastructure gap left by Google and Meta exits.
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YouTube Shorts leads short-form video as publishers eye vertical ads
Media.net study shows YouTube Shorts at 56% leads TikTok and Facebook at 50% each while 90% of consumers want vertical video across publisher sites.
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Smartly adds AI creative predictive tools across advertising channels
Smartly introduced Creative Predictive Potential and Creative Insights on November 18, integrating AI-powered creative intelligence across social, Google, CTV.
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Intuit SMB audiences arrive on The Trade Desk DSP
Small business data from QuickBooks, Mailchimp reaches The Trade Desk demand-side platform November 24 as Intuit expands access to verified SMB decision-makers.
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Google adds policy insight tools to AdSense reporting on June 27
Three new breakdowns in AdSense show how policy enforcements and traffic sources affect revenue, launching June 27, 2025 with historical data access.
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Meta settles shareholder lawsuit for $190 million over privacy failures
Meta agrees to $190 million settlement with shareholders who alleged board failures over Cambridge Analytica scandal and FTC privacy violations from 2018 to 2025.
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Kochava launches StationOne to address AI tool fatigue
Marketing professionals gain centralized platform to manage multiple AI models through single interface with workspace organization features.
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AI shopping adoption accelerates ahead of holiday season as trust emerges
New UK research shows 85% of consumers planning AI-assisted holiday shopping would trust autonomous agents to place orders and pay, signaling shift in commerce.
