IAB Australia report finds instant answers reshape search measurement
New IAB Australia research reveals brands must shift from traffic volume metrics to citation measurement as zero-click searches transform digital marketing strategies.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google CEO's $90 billion confession: what he said about your job
Silicon Valley executive reveals unprecedented spending surge while acknowledging workers face an automated future with limited protection or guidance.
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Amazon launches AI scene search for Fire TV with Prime Video
Fire TV adds AI-powered scene navigation allowing viewers to jump to specific movie moments using natural language commands through Alexa+.
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Marketers drown in data yet struggle to measure campaign impact, report finds
Funnel research reveals 86% of in-house marketers cannot determine channel impact, while cultural resistance and AI preparation gaps threaten effectiveness.
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AppsFlyer index shows AppLovin, TikTok closing gap with market leaders
AppsFlyer's 2025 Performance Index analyzed 16.2 billion installs across 88 media sources, revealing tighter competition as iOS ad spend rises significantly.
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Check My Ads challenges regulators on DMA-GDPR enforcement for advertising
Check My Ads Institute submitted detailed comments on December 4 to European authorities regarding joint guidelines governing how gatekeepers must handle personal data in digital advertising under parallel regulatory frameworks.
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OpenAI delays advertising to combat Google's AI competition
OpenAI CEO Sam Altman declares code red on December 2, 2025, pushing back advertising and other initiatives to focus on ChatGPT improvements as Google's Gemini gains ground.
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Platform power plays reshape advertising's holiday battlefield
Amazon expands AI bot blocking while retailers launch autonomous shopping tools during critical Black Friday period, as Google's Gemini 3 begins powering search queries and agency consolidation continues reshaping the advertising landscape.
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Google fined $55 million for anti-competitive search deals with Australian telcos
Federal Court orders Google Asia Pacific to pay penalties for exclusive pre-installation agreements with Telstra and Optus that locked out rival search engines.
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Google bans horse racing aggregator ads in United States effective December 1
Google revoked all horse racing aggregator certifications for the U.S. market on December 1, 2025, while maintaining permissions for licensed gambling operators.
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YouTube creators report drops in Shorts viewership after September algorithm change
Data from major channels shows engagement metrics declined sharply starting September 7, with performance remaining suppressed through November 2025.
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Netflix removes casting support from Chromecast with Google TV devices
Netflix eliminated the ability to cast content from mobile devices to most streaming hardware, forcing users to navigate with physical remotes instead of smartphones.
