Marketers report news advertising outperforms campaign baselines by 60%
DoubleVerify survey of 1,970 marketing professionals reveals news environments deliver superior campaign results despite lingering concerns about content adjacency.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Broadsign acquires Place Exchange in out-of-home consolidation deal
Out-of-home advertising technology provider expands programmatic reach to 1.8 million screens through supply-side platform acquisition backed by Crestline Investors.
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Alphonso founders sue LG Electronics over $1.5 billion advertising tech takeover
Alphonso Inc. founders filed suit November 10 alleging LG Electronics orchestrated systematic scheme to suppress company valuation and eliminate minority shareholder rights.
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Adthena detects ads in Google AI Overviews across 25,000 searches
Adthena becomes first platform to observe ads in Google AI Overviews with 0.052% frequency across 25,000 SERPs, as paid search CTRs face 8-12 point declines.
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MRC and IAB release attention measurement guidelines for advertisers
The Media Rating Council and Interactive Advertising Bureau issued comprehensive attention measurement guidelines in November 2025 after industry feedback.
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Microsoft Advertising retires mobile app in January 2026
Microsoft will remove its mobile advertising app from app stores in November 2025, with full retirement scheduled for January 2026 after security updates end.
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EU opens cloud gatekeeper probes for Amazon and Microsoft
European Commission launches three market investigations examining whether Amazon Web Services and Microsoft Azure should face Digital Markets Act regulation.
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Revolut integrates payment service into Booking.com checkout globally
Fintech company adds one-click payment option for 65 million customers across online travel platform, marking two-year development effort with rewards incentives.
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LinkedIn outlines seven promotion tactics for newsletter subscriber growth
LinkedIn publishes comprehensive guide on newsletter promotion including Article Ads, influencer partnerships, and cross-platform strategies.
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Commerce media maturity lags across industries despite $1.3 trillion growth
Koddi study reveals only 13% of commerce media networks are trailblazers while 49% remain nascent, despite projected $1.3 trillion market by 2030.
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Kiswe launches cloud platform for multi-destination streaming distribution
Streaming technology company Kiswe announced Kiswe Core on November 18, enabling content owners to distribute single-source feeds across multiple platforms automatically.
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Guardian unveils five cultural shifts reshaping Australian media habits
Guardian Advertising releases Shift Happens 2025 report showing Australians wake earlier, work flexibly, embrace home life, and optimize time amid changing media consumption.
