Kantar forecasts ten marketing trends for 2026 strategic planning
Research firm identifies AI agents, retail media networks, and creator content among critical shifts affecting brands as marketing landscape prioritizes intelligent systems.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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IAB Australia publishes LLM prompting guide for marketing professionals
IAB Australia AI Working Group releases comprehensive guide on November 19, 2025, providing prompt engineering framework for digital advertising stakeholders.
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Programmatic DOOH delivers 20x better carbon efficiency than display ads
VIOOH reports 0.041g CO2e per impression in 2024, outperforming industry standards by over 90% as digital out-of-home platform adopts new sustainability framework.
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Brussels proposes sweeping GDPR changes to benefit AI developers
European Commission prepares major privacy law amendments allowing AI companies to process personal data under legitimate interest, marking shift in data protection policy.
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Data governance emerges as critical role for programmatic professionals
Agencies face talent gaps as privacy regulations and AI create demand for specialists understanding campaign execution and data quality frameworks.
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Prime Video extends UEFA Champions League broadcasting rights to 2031
Prime Video has renewed UEFA Champions League broadcasting rights in the United Kingdom, Germany, and Italy for an additional four years through the 2030/31 season.
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Data governance gap exposes AI confidence crisis across industries
September 2025 survey exposes critical gap: enterprises claim AI readiness yet lack data governance foundations needed for autonomous systems to succeed.
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Austrian retail ads achieve 29% recall, exceeding digital ad benchmark
IAB Austria's AdSuccess Handel 2025 report reveals retail advertising achieved 28.6% recall rates in November 2025, surpassing overall digital benchmarks.
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German shoppers favor impulse deals over planning for Black Friday 2025
Two-thirds of Germans shop Black Friday for deals, yet only one-third use fixed lists as repair choices beat new purchases in consumer survey.
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Google argues DOJ ad tech breakup risks business disruption
The remedies trial concludes with testimony from publishers, advertisers, and executives describing potential impacts of forced divestiture.
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RTL Group cuts 2025 profit outlook as TV ad market weakens
RTL Group reduced full-year adjusted EBITA guidance to €650 million from €780 million on November 18, 2025, as German and French TV advertising markets decline.
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Younger shoppers drive holiday optimism despite economic uncertainty
TransUnion data shows 65% of millennials optimistic about finances while 58% of Americans plan to spend over $250 this holiday season, up from 56% last year.
