Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9369 Articles

Data - Oct 18, 2025 Google Ads API v22 adds targetless bidding for App campaigns

Google releases API v22 on October 15 with new bidding goals for app campaigns, generative AI asset creation, and expanded automation for Demand Gen campaigns.

by Luis Rijo

Data - Oct 18, 2025 Chrome kills most Privacy Sandbox technologies after adoption fails

Google retires nine Privacy Sandbox APIs following years of development, low uptake, and widespread industry criticism of the cookie replacement initiative.

by Luis Rijo

Search - Oct 17, 2025 Google expands cannabis advertising pilot to government operators in Canada

Cannabis plant in cultivation representing Google's expanded advertising pilot program in Canada

Google broadened eligibility for its Canadian cannabis pilot on October 15, 2025, allowing government operators alongside licensed producers to advertise.

by Luis Rijo

Retail - Oct 17, 2025 Google allows physical goods subscriptions in Shopping ads

Google announced support for physical goods subscriptions in Shopping ads across eight categories. New feed attributes enable recurring sales models.

by Luis Rijo

Data - Oct 16, 2025 DoubleVerify expands Microsoft Advertising measurement and automation tools

DoubleVerify announced expanded measurement capabilities for Microsoft Advertising inventory with new campaign automation tools on October 15, 2025.

by Luis Rijo

Data - Oct 16, 2025 Utiq launches brand measurement tool in Germany

Utiq introduced Deterministic BrandLift in Germany on October 8, 2025, offering precise campaign measurement for budgets starting at 50,000 euros without cookies.

by Luis Rijo

Retail - Oct 16, 2025 Amazon begins quarterly tax reporting to Chinese authorities for cross-border sellers

Amazon Seller Central notice announcing quarterly tax reporting to Chinese authorities effective October 2025

Amazon will report transaction data and revenue to Chinese tax authorities quarterly starting October 31, 2025, marking the end of tax gray zones for Chinese cross-border sellers.

by Luis Rijo

Video - Oct 16, 2025 RTL Deutschland builds dedicated AI infrastructure for Smartclip platform

RTL Technology develops standalone server cluster to support Sidekicks agentic AI platform without external cloud reliance, advancing automation across media workflows.

by Luis Rijo