Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9397 Articles

Video - Oct 04, 2025 European broadcasters face mounting streaming competition

Gen-Z viewers start with streaming platforms while baby boomers prefer channel browsing, BCG survey shows.

BCG survey shows streaming platforms reach 97% of European viewers, claiming 64% of viewing time as broadcasters struggle with eroding market share.

by Luis Rijo

Search - Oct 04, 2025 Google data center issue disrupts search results in multiple regions

Google confirmed an ongoing infrastructure problem affecting search result delivery in certain geographic areas on October 3, 2025.

by Luis Rijo

Search - Oct 04, 2025 GSC Guardian extension adds bulk CSV import for algorithm tracking

Search Console graph showing June 2025 core update overlay with traffic spike from June 30-July 17

Browser extension GSC Guardian 2.9 introduces bulk CSV import functionality allowing SEO professionals to upload historical annotations and migrate data efficiently within Search Console.

by Luis Rijo

Data - Oct 04, 2025 Signal threatens to exit Germany over Chat Control vote

Berlin's Victory Column symbolizes Germany's pivotal role in EU Chat Control vote. AI-generated image.

Encrypted messaging provider warns EU's client-side scanning proposal would end private communication if October 14 vote succeeds.

by Luis Rijo

Social - Oct 04, 2025 Advertisers discover Meta counts likes and shares as clicks for conversions

Meta advertiser reviews attribution documentation amid industry debate over click conversion tracking. AI generated image.

Marketing consultant highlights documentation showing any ad interaction, not just link clicks, can trigger attribution within conversion windows.

by Luis Rijo

AI - Oct 03, 2025 Perplexity announces Comet Plus with major news publishers

Perplexity Comet Plus publisher partnership announcement displayed on tablet (AI generated)

Perplexity unveils Comet Plus subscription on October 1, 2025, partnering with CNN, Washington Post, Condé Nast, Fortune and other publishers at $5 monthly.

by Luis Rijo

AI - Oct 03, 2025 Perplexity releases Comet browser globally at no cost after three-month limited rollout

Perplexity made Comet browser freely available on October 2, 2025, after millions joined waitlists. The browser includes AI assistants and mobile apps.

by Luis Rijo

Video - Oct 03, 2025 Fubo secures exclusive UEFA qualifier streaming rights for October

Fubo announces exclusive U.S. distribution of five UEFA European Qualifiers to FIFA World Cup 2026 as pay-per-view events from October 10-14, 2025.

by Luis Rijo