US software startups accelerate ahead of Europe, Stripe data shows
Stripe CEO reveals US software startups now grow significantly faster than European peers since mid-2023, driven by faster technology adoption patterns.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Australian regulator launches Black Friday advertising sweep targeting retail pricing tactics
ACCC announced Black Friday enforcement sweep on November 10 targeting misleading pricing claims including countdown timers, site-wide sales exclusions, and strikethrough prices.
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LiveRamp donates User Context Protocol to IAB Tech Lab for agentic advertising
LiveRamp transferred the User Context Protocol to IAB Tech Lab on November 3, enabling standardized embedding exchanges between autonomous advertising agents.
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Amazon sues Perplexity over covert AI agent access to marketplace
Amazon filed federal lawsuit against Perplexity on November 4, 2025, alleging the AI startup's Comet browser violated computer fraud laws through unauthorized access.
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Specialty streaming services form global coalition to influence platform regulation
Fifteen specialized streaming platforms across genres establish Beyond Mainstream alliance to advocate for proportionate regulatory treatment and content access.
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Podcast advertising spending surges 26% as Gaming industry leads growth
Podcast advertising spending surged 26% year-over-year in Q3 2025, with Gaming industry spending jumping 59% and 1,689 new brands entering the channel for the first time.
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Amazon introduces fees for third-party developer API access in 2026
Amazon charges $1,400 annual subscription plus monthly fees for Selling Partner API access starting January 2026, ending decades of free service.
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LLMs achieve 90% accuracy in replicating consumer purchase intent
Research demonstrates semantic similarity method enables language models to simulate consumer surveys with unprecedented fidelity while cutting billions in research costs.
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LLM tracking tools face accuracy crisis from personalization features
Personalization in ChatGPT and other AI platforms creates major challenges for LLM tracking tools as responses vary by user location and preferences.
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Google and Epic propose Android settlement modifying antitrust injunction
Google and Epic Games filed November 4 seeking court approval for settlement modifying Android app distribution remedies through 2032 with fee caps.
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Smartly research reveals 92% of marketers say AI reshapes customer engagement
Smartly's 2026 Digital Trends Report shows 92% of marketers agree AI transforms customer engagement while precision-first marketers waste 27% less budget.
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HBO Max prepares January 2026 launch in Germany as Sky partnership ends
Warner Bros. Discovery targets early 2026 German market entry for HBO Max streaming service after 15-year Sky distribution agreement expires, positioning platform third behind Netflix and Prime Video.
