LLMs achieve 90% accuracy in replicating consumer purchase intent
Research demonstrates semantic similarity method enables language models to simulate consumer surveys with unprecedented fidelity while cutting billions in research costs.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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LLM tracking tools face accuracy crisis from personalization features
Personalization in ChatGPT and other AI platforms creates major challenges for LLM tracking tools as responses vary by user location and preferences.
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Google and Epic propose Android settlement modifying antitrust injunction
Google and Epic Games filed November 4 seeking court approval for settlement modifying Android app distribution remedies through 2032 with fee caps.
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Smartly research reveals 92% of marketers say AI reshapes customer engagement
Smartly's 2026 Digital Trends Report shows 92% of marketers agree AI transforms customer engagement while precision-first marketers waste 27% less budget.
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HBO Max prepares January 2026 launch in Germany as Sky partnership ends
Warner Bros. Discovery targets early 2026 German market entry for HBO Max streaming service after 15-year Sky distribution agreement expires, positioning platform third behind Netflix and Prime Video.
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Fubo Channel Store launches with direct-to-consumer streaming plans
Fubo Channel Store debuts November 5, 2025, offering standalone plans from MGM+, Starz, Paramount+, DAZN One, Hallmark+ and regional sports networks without base subscription.
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Google publishes analytics reporting playbook for marketers
Google Analytics releases detailed reporting playbook covering five reporting surfaces, addressing user confusion about platform differences and capabilities.
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Meta charged suspected fraudsters premium rates while earning billions from scam ads
Meta projected $16 billion in 2024 revenue from scam ads while charging suspected fraudsters higher prices through penalty bids, internal documents reveal.
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Google Merchant Center adds audience targeting for Shopping promotions
Google Merchant Center introduced audience targeting options for promotions on November 6, 2025, enabling retailers to segment offers by new customers and location.
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European Commission proposes major GDPR changes for AI and data processing
The proposed Digital Omnibus amendments would reshape personal data protection by narrowing sensitive data definitions, expanding AI training exemptions, and restricting data subject access rights.
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Agency CEO launches public apology campaign for inflated ROAS metrics
Performance marketing agency Silverback Strategies launches Last Click Addiction campaign as CEO Neil Welsh apologizes for industry's reliance on broken attribution models.
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News Corp reports AI content partnerships as digital subscriptions reach 62% of revenue
News Corp's Q1 fiscal 2026 shows 2% revenue growth to $2.14B, AI licensing momentum, accelerated buybacks, and expanding digital subscriptions across Dow Jones properties.
