Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9409 Articles

AI - Sep 21, 2025 Meta launches unified API structure for Advantage+ campaigns

Meta introduces streamlined campaign creation process replacing separate Advantage+ shopping and app workflows starting May 29, 2025.

by Luis Rijo

Video - Sep 21, 2025 RTL Deutschland secures Warner Bros. Discovery and DFB-Pokal deals

RTL Deutschland announced two strategic content acquisitions January 2025, expanding Warner Bros. Discovery partnership and securing live DFB-Pokal broadcasting rights.

by Luis Rijo

Data - Sep 21, 2025 Commission launches major effort to simplify EU digital rules

The European Commission opens public consultation on September 16 for digital omnibus package targeting reduced administrative burden.

by Luis Rijo

Data - Sep 21, 2025 Adjust and Google Ads release web-to-app marketing handbook

Web-to-app workflow showing customer journey from web ads to app installs and re-engagement paths.

Comprehensive guide reveals strategies to convert mobile web visitors into app users, featuring real-world case studies and performance metrics..

by Luis Rijo

Display - Sep 21, 2025 OpenX enables automated partner discounts to preserve media budgets

OpenX launches automated discount system for 80+ curation and data partners, allowing agencies to reduce technology costs while maintaining spending on working media within OpenXSelect platform.

by Luis Rijo

Data - Sep 21, 2025 Spanish data protection authority orders business data firm to delete €1.8 million worth of records

Spanish data center monitors 1.6M individual business records amid GDPR compliance crisis. AI-generated.

Spanish DPA fines data broker €1.8 million for illegally processing business owner personal data without valid legal basis under GDPR rules affecting marketing industry.

by Luis Rijo

Search - Sep 21, 2025 Google search bug floods results with ads across global markets

Google search bug on September 17 overwhelms search results with ads globally. Users report 22 ads per page. Technical glitch affects users worldwide from 1am to 6am ET.

by Luis Rijo

Search - Sep 21, 2025 ChatGPT enhances search with accuracy improvements and shopping detection

ChatGPT search interface showing web search functionality with blue globe icon and search button for AI-powered queries.

OpenAI reduces hallucinations by 45% while improving shopping intent recognition and answer formatting across all user tiers.

by Luis Rijo