Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9409 Articles

Data - Sep 21, 2025 Google discontinues Business Profile Q&A API effective November 3

Google notified developers on September 17, 2025, about discontinuing the My Business Q&A API on November 3, 2025, affecting businesses relying on programmatic question management capabilities.

by Luis Rijo

Data - Sep 21, 2025 IAB Australia unveils comprehensive market mix modeling vendor landscape

IAB Australia releases detailed landscape report profiling twelve market mix modeling vendors as advertisers increasingly adopt holistic measurement approaches amid privacy changes and attribution challenges.

by Luis Rijo

Data - Sep 21, 2025 Heineken increases digital investment to 42% following cross-media measurement study

Heineken shifts budget allocation from TV to digital platforms after AudienceProject cross-media measurement reveals 19.4x more efficient reach on Meta versus television.

by Luis Rijo

Video - Sep 21, 2025 Ad Alliance partners with Utiq for cookieless targeting in Germany

Utiq and Ad Alliance logos announce strategic partnership for privacy-first digital advertising in Germany.

Germany's leading media sales house integrates telco-powered identity solution across RTL's digital properties, reaching 4 million users on mobile platforms.

by Luis Rijo

Retail - Sep 20, 2025 Best Buy partners with Magnite to scale programmatic advertising reach

Best Buy Ads expands programmatic capabilities through exclusive SSP partnership with Magnite, targeting broader advertiser access across onsite and offsite inventory

by Luis Rijo

AI - Sep 20, 2025 Former Meta executive becomes data protection commissioner

Ireland appoints technology industry veteran to expand three-commissioner DPC structure amid growing regulatory responsibilities.

by Luis Rijo

Video - Sep 20, 2025 Audioboom surpasses $325 million in creator payouts globally

Leading podcast company doubles video revenue as creators increasingly shift to visual formats across platforms.

by Luis Rijo

AI - Sep 20, 2025 Microsoft builds world's most powerful AI datacenter in Wisconsin

Aerial view of Microsoft's Fairwater AI datacenter in Wisconsin showing massive cooling systems

Microsoft announces completion of Fairwater datacenter in Wisconsin featuring hundreds of thousands of NVIDIA GB200s, delivering 10x the performance of today's fastest supercomputers.

by Luis Rijo