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Luis Rijo
Frankfurt, Germany
10830 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Netflix ad revenue reaches $11.5B in Q3 despite margin challenges 11 min read

    Netflix ad revenue reaches $11.5B in Q3 despite margin challenges

    Netflix reported $11.51B revenue for Q3 2025 with advertising business on track to double annually, though Brazilian tax dispute reduced operating margin to 28% from expected 31.5%.

  • Yelp expands AI features with assistant, menu vision, and call answering tools 12 min read

    Yelp expands AI features with assistant, menu vision, and call answering tools

    Yelp's October 21, 2025 product release introduces conversational search, automated business communications, and augmented reality menu scanning across more than 35 features aimed at streamlining local business discovery.

  • ChatGPT Atlas browser raises security concerns 10 min read

    ChatGPT Atlas browser raises security concerns

    OpenAI's new Chromium-based browser draws criticism for replicating Perplexity Comet design while vulnerability research exposes risks.

  • Google allows melatonin supplement ads in Germany, France and Spain 8 min read

    Google allows melatonin supplement ads in Germany, France and Spain

    Google updates policy in November 2025 to permit dietary supplement melatonin ads in Germany, France and Spain. Prescription products remain prohibited.

  • Amazon outage breaks the internet: Snapchat, Fortnite, banks go dark 14 min read

    Amazon outage breaks the internet: Snapchat, Fortnite, banks go dark

    A single technical failure at Amazon Web Services knocked out 142 platforms for 15 hours, affecting millions of users and costing businesses billions in lost revenue on October 19-20, 2025.

  • YouTube unveils redesigned video player and engagement features 7 min read

    YouTube unveils redesigned video player and engagement features

    Platform rolls out updated interface across mobile, web, and TV devices starting October 13 with improved navigation and custom animations.

  • 6 min read

    Advertisers redirect budgets to mobile apps as AI reshapes search behavior

    MediaLink study reveals 84% of marketers observe consumer shift from traditional web browsing, with 45% planning significant mobile in-app budget reallocation.

  • Raptive drops pageview requirement to 25,000 monthly visits 8 min read

    Raptive drops pageview requirement to 25,000 monthly visits

    Ad network reduces traffic threshold by 75% as digital publishers face mounting challenges from search algorithm changes and AI content.

  • Nielsen data reveals Australian consumer spending shifts 4 min read

    Nielsen data reveals Australian consumer spending shifts

    Nielsen research shows 90% of Australians worry about grocery prices. Income divide persists as 26% earn over $160k while one in five live on under $25k.

  • Netflix and Spotify announce video podcast distribution partnership 7 min read

    Netflix and Spotify announce video podcast distribution partnership

    Netflix will host Spotify Studios and The Ringer video podcasts from early 2026, including The Bill Simmons Podcast and The Rewatchables across multiple content categories.

  • Google revises prescription drug advertising policy for three markets 8 min read

    Google revises prescription drug advertising policy for three markets

    Google announced October 14, 2025, prescription drug advertising policy changes allowing promotional use in Canada, New Zealand, and the United States.

  • Usercentrics reaches €100M revenue milestone as privacy compliance market expands 8 min read

    Usercentrics reaches €100M revenue milestone as privacy compliance market expands

    Data privacy solutions provider Usercentrics surpassed €100 million annual recurring revenue in August 2025, achieving 45% year-over-year growth.

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