Gracenote survey shows 60% see infotainment as key buying factor
New data reveals 94% of drivers would switch to in-dash systems if improved, while 67% want unified content organization across all sources.
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
New data reveals 94% of drivers would switch to in-dash systems if improved, while 67% want unified content organization across all sources.
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