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Luis Rijo
Frankfurt, Germany
10830 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Gracenote survey shows 60% see infotainment as key buying factor 7 min read

    Gracenote survey shows 60% see infotainment as key buying factor

    New data reveals 94% of drivers would switch to in-dash systems if improved, while 67% want unified content organization across all sources.

  • Taboola expands Realize platform with major publisher partnerships 6 min read

    Taboola expands Realize platform with major publisher partnerships

    Taboola announced expanded partnerships with TIME, Weather Channel Digital, and Gannett for its Realize platform on October 15, with $1.5 billion in payments.

  • Bing adds data-nosnippet attribute for search and AI control 8 min read

    Bing adds data-nosnippet attribute for search and AI control

    Publishers gain precision over content display in Bing Search and Copilot through new HTML attribute. Implementation takes seconds to one week.

  • Looker Studio expands Google Ads reporting with new conversion fields 4 min read

    Looker Studio expands Google Ads reporting with new conversion fields

    Looker Studio adds seven new Google Ads fields including conversion-by-date metrics, customer segmentation, and profit analysis capabilities to reporting platform.

  • Amazon DSP forecasting API reaches general availability 8 min read

    Amazon DSP forecasting API reaches general availability

    Amazon DSP forecasting API exits beta and enters general availability, providing real-time campaign forecasts for advertisers through API v1 infrastructure.

  • 10 min read

    Amazon releases geographic optimization API for DSP advertisers

    Amazon's Geographic Insights and Activation API enters beta, providing programmatic control over location-based bid adjustments for Amazon DSP campaigns.

  • Amazon enhances branded search tracking across attribution platform 8 min read

    Amazon enhances branded search tracking across attribution platform

    Amazon Ads improves branded search identification in attribution reporting with enhanced matching for brand variations, misspellings, and trademarks across regions.

  • Amazon launches reserve share of voice for branded search 7 min read

    Amazon launches reserve share of voice for branded search

    Amazon introduces fixed-price advertising feature allowing brands to secure top-of-search placements for their branded keywords through the Sponsored Brands platform.

  • Looker Studio adds Slack delivery for Pro users 5 min read

    Looker Studio adds Slack delivery for Pro users

    Looker Studio Pro subscribers can now schedule and send reports directly to Slack workspaces. Google launched the integration on October 16, 2025 in preview.

  • Magnite releases publisher playbook for diverse media growth 11 min read

    Magnite releases publisher playbook for diverse media growth

    Magnite introduces Project MINT playbook on October 17, 2025, providing minority-owned publishers with programmatic strategies, technical guidance, and case studies.

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