Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9409 Articles

Video - Sep 14, 2025 Index Exchange advances duration-based metrics for streaming TV measurement

Duration-based vs impression-based metrics comparison chart for streaming TV ad performance measurement showing bid and fill rate calculations.

Index Exchange introduces duration-based reporting for streaming TV ads, replacing legacy impression-only metrics with time-aware measurement that values 30-second slots over 6-second opportunities.

by Luis Rijo

Mixed Reality - Sep 14, 2025 Five major trends reshaping advertising by 2030

WPP Media research identifies AI dominance, biometric standardization, sustainability decline, VR skepticism, and privacy fragmentation as key industry shifts.

by Luis Rijo

AI - Sep 14, 2025 FTC orders seven AI chatbot companies to detail child safety measures

Description: Federal Trade Commission demands comprehensive data on monetization practices, age restrictions, and negative impact monitoring from artificial intelligence companion platforms through September 10, 2025, special reports resolution.

by Luis Rijo

Data - Sep 14, 2025 European data protection board clarifies DSA compliance for marketers

New guidelines address profiling restrictions, age verification, and advertising transparency obligations under dual regulatory framework.

by Luis Rijo

AI - Sep 14, 2025 Austrian court rules employment algorithm complies with GDPR Article 22

Austrian Federal Administrative Court overturns data protection authority's ban on employment service algorithm after finding human intervention prevents purely automated decision-making violations.

by Luis Rijo

AI - Sep 14, 2025 IAB Europe unveils framework for AI publisher compensation

IAB Europe LLM API diagram shows AI operator-publisher bidding system for content access

The Interactive Advertising Bureau Europe has released technical standards requiring artificial intelligence platforms to compensate publishers for content ingestion, published in September 2025.

by Luis Rijo

DOOH - Sep 14, 2025 DOOH proves effective video mix partner as new study reveals 90% recall rates

DOOH study methodology: 1200 participants tested realistic digital outdoor advertising exposure scenarios

German research study demonstrates digital outdoor advertising effectiveness in combination with TV and online video, establishing concrete planning metrics for marketers.

by Luis Rijo

Data - Sep 14, 2025 IAB Italia releases digital sustainability white paper addressing carbon emissions

Italian industry association outlines framework for measuring and reducing environmental impact of digital advertising campaigns.

by Luis Rijo