Uber Advertising debuts JourneyTV Presents with premium content partners
Uber Advertising's new in-ride content platform launches with Time Out, Matador Network, and other publishers targeting high-intent audiences during transit.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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Fubo shareholders approve Disney's Hulu + Live TV merger
Shareholders of the streaming platform voted to approve the business combination announced in January, with Disney set to own 70% of the merged entity.
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Opendoor CEO mandates AI for all employees
Opendoor CEO Carrie Wheeler implements mandatory AI adoption across all roles on day 11, making employee evaluations dependent on tool usage frequency.
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DeepIntent unifies audio and CTV for healthcare advertising with new package
DeepIntent launches HealthFirst Audio Package on Sept. 30, 2025, partnering with iHeartMedia and SiriusXM to target healthcare audiences through streaming audio.
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EU Chat Control vote triggers 1,770% surge in proxy usage
Businesses increase proxy usage by 1,770% ahead of EU Chat Control vote on October 14, 2025, with Denmark leading at 1,026% growth amid encryption concerns.
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How SISTRIX adjusted after Google removed the num=100 parameter
SISTRIX modified its data collection after Google eliminated the num=100 parameter on September 14, 2025, impacting search result tracking across the industry.
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Google updates Meridian MMM with pricing variables and new priors
Description: Google's open-source Marketing Mix Model Meridian now includes non-media variables like pricing and promotions, channel-level contribution priors, and enhanced binomial adstock decay.
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YouTube Premium Lite launches in India at ₹89 per month
YouTube expanded Premium Lite to India on September 29, 2025, at ₹89 monthly. The ad-free tier reaches Japan and Philippines, totaling 125 million global subscribers.
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DoubleVerify reports surge in AI-powered fraudulent mobile applications
DoubleVerify identifies a significant increase in malicious mobile apps using artificial intelligence to execute sophisticated ad fraud schemes targeting advertisers.
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Sprinklr introduces AI agents and copilot capabilities for CX platforms
Sprinklr announced AI-powered tools on September 29, 2025, including Sprinklr Copilot and AI Agents to automate customer experience workflows across channels.
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The Trade Desk launches data marketplace overhaul with AI scoring
The Trade Desk unveils Audience Unlimited with AI-powered data scoring and new pricing at 3.3% and 4.4% rates, launching late 2025 for select agencies.
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Google Maps grounding reaches general availability in Vertex AI
Google announced Grounding with Google Maps in Vertex AI is now generally available, connecting AI applications to real-time data from 250 million places.
