Luis Rijo

Gen Z's content preferences drive new video format characterized by dense information layers and global cultural references as traditional media consumption declines 26%.

Google announced monthly Google Ads API releases beginning January 2026, increasing major versions from 3 to 4 yearly while extending support to one year.

New default fingerprinting protection and enhanced web capabilities arrive in September with limited campaign tracking disruption expected.

Roblox will replace its content maturity labels with recognized rating systems from nine global authorities to provide clearer guidance.

Roqad's acquisition of Zeotap-Data combines identity solutions with third-party audiences, bringing privacy-compliant scale to digital advertisers across key European markets.

Companies announce September 3 partnership to merge audio advertising with AI-powered creative automation across unified platform.

Gracenote Model Context Protocol Server connects LLMs to entertainment data, preventing hallucinations and providing real-time verification for CTV search systems.

Programmatic advertising integration delivers 2x new-to-brand conversions through premium inventory and audience insights.