New brain study reveals the psychology behind video advertisement liking
Researchers analyzed brain signals during video ad exposure using fMRI data from 113 participants, discovering that emotion and social cognition predict ad preferences.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Index Exchange first SSP to integrate Gracenote contextual intelligence
The partnership provides show-level transparency and brand safety controls to enhance programmatic streaming TV for marketers and publishers.
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Google quietly adds seasonality adjustments for App campaigns
Google expands Smart Bidding tools to mobile marketers through beta release of seasonality adjustments, enabling predictive optimization
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AudienceProject launches cross-media measurement services in Mexico
AudienceProject introduces independent advertising analytics to help Mexican marketers optimize campaigns across TV, digital platforms, and streaming services for improved efficiency.
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August 2025 spam update completes four-week rollout
Google completed its August 2025 spam update on September 22 after targeting global spam violations for nearly four weeks.
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ACCC takes JustAnswer to court over alleged subscription trap and misleading pricing
Australian regulator alleges US-based service misled consumers about true costs and government affiliation, highlighting ongoing issues with deceptive online practices.
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Samsung confirms ads on smart fridges costing over $1,800
Samsung confirms pilot program for promotions on Family Hub refrigerators starting September 18, 2025, marking expansion into kitchen advertising.
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AI researcher challenges claims of development slowdown with exponential data
Julian Schrittwieser presents METR and OpenAI evaluation data showing models completing 2-hour tasks, contradicting bubble theories as GPT-5 approaches human expert performance.
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Roku streaming surpasses broadcast TV viewership for third month
Roku-powered devices captured 21.4% of total television viewing time compared to broadcast's 18.4% share in July 2025, marking the third consecutive month of streaming dominance according to Nielsen data released September 3, 2025.
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French regulator fines SHEIN's subsidiary €150 million for cookie violations
France's data protection authority imposed the penalty on September 1, 2025, for pre-consent cookie tracking and non-compliant consent mechanisms.
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TF1+ launches micro-payment model inspired by mobile gaming
TF1+ introduces micro-transactions starting at €0.69 as France's leading broadcaster diversifies beyond traditional advertising revenue with innovative pay-per-feature streaming approach.
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IAB releases AI use case map for advertising professionals
The Interactive Advertising Bureau provides structured guidance for marketing organizations navigating artificial intelligence applications across campaign lifecycle stages.
