Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9444 Articles

Video - Sep 02, 2025 Titan OS partners with BBC Studios for free content expansion

BBC Studios and Titan OS partnership logos announce five free streaming channels launch across European markets in September 2025.

Titan OS launches five BBC channels including BBC Food, BBC Travel, BBC History, Top Gear and BBC Drama across European markets via Philips Smart TVs and Sony Android TVs in September 2025.

by Luis Rijo

Retail - Sep 02, 2025 Macy's goes where media buyers buy with Amazon partnership

Macy's Amazon Retail Ad Service partnership enables streamlined digital advertising for brands

Macy's VP explains Amazon Retail Ad Service integration as strategy to meet advertiser demand for simplified purchasing workflows.

by Luis Rijo

Data - Sep 02, 2025 Google enhances gtag.js API with session number tracking capability

gtag.js get() API documentation showing new session_number field support for Google Analytics 4 tracking

gtag.js get() API now supports parsing Google Analytics session numbers from session cookies, adding to existing session ID retrieval capabilities for improved user tracking.

by Luis Rijo

AI - Sep 02, 2025 YouTube secretly uses AI to enhance videos without creator consent

YouTube Liaison confirms AI enhancement experiment on Shorts without creator consent via social media response August 2025

Video platform faces creator backlash over undisclosed machine learning modifications that alter visual content without permission, raising transparency concerns.

by Luis Rijo

Video - Sep 02, 2025 Australian digital advertising hits record $17.2 billion driven by video

Australian digital advertising hits $17.2bn with 10.6% growth, video leads at $5bn (+21.9%) in FY25 IAB report

Digital advertising spending in Australia reached $17.2 billion in FY25, growing 10.6% with video surging 21.9% and social platforms capturing 38% share.

by Luis Rijo

Search - Sep 02, 2025 Google expands messaging platforms in Ads beyond WhatsApp support

Google Ads message extensions now support Facebook Messenger and Zalo platforms for conversational advertising campaigns. Marketers can create messaging assets across multiple platforms to connect with audiences through their preferred communication channels.

by Luis Rijo

Search - Sep 02, 2025 Google research shows ad auction model shift from CPC to user lifetime value

Google Research paper title page showing collaboration with Yale University on ad auction optimization study from May 2024.

Google researchers and Yale academics unveil framework prioritizing long-term user engagement over highest-bidder wins, signaling major changes ahead for advertisers.

by Luis Rijo

AI - Sep 02, 2025 China implements mandatory AI content labeling standards effective September

China's official notice announcing mandatory AI content labeling rules effective September 1, 2025

China becomes first country to require comprehensive labeling of AI-generated content across all platforms and formats starting September 1, 2025.

by Luis Rijo