Caruso's tops Australia vitamin advertisers as category spend gains 27%
Swisse, Blackmores, Pharm-A-Care Laboratories and Sanofi trail as spend hits $75.1 million, up 26.5% yearly, while 41% now buy vitamins every three months.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
-
Google lets Gemini agents run background tasks without breaking connections
Background execution ends fragile open connections for long tasks. Remote MCP links, custom function calls and credential refresh round out today's update.
-
AdsWizz renews SoundCloud, Sonos exclusivity across 14 markets
Renewed terms span 14 European countries, covering relationships dating to 2021 for SoundCloud and 2022 for Sonos. Neither company disclosed contract length.
-
Google cuts Ads API review time to hours with brand check
Verified Google Cloud projects get Basic Access reviewed within hours instead of five business days, as a pilot targets the backlog Google flagged in February.
-
Meta drops Instagram tagging tool, preps Muse Image for advertisers
Muse Image launched July 7, 2026, then lost Instagram tagging three days later after user objections. Advertisers gain Advantage+ creative access within weeks.
-
Automateed finds self-help dominates 77,000 AI-written books
Self-help titles top 77,636 books at 10.8 percent of Automateed's catalog across 216 countries, raising questions about how saturated that market has become.
-
Meta blocks camera on AI glasses if LED light is destroyed
Second-generation Ray-Ban Meta glasses now cut camera power the moment physical LED tampering is detected, closing a gap bystanders had flagged since 2024.
-
Google drops the "Next" from Merchant Center name
No product, login, or campaign changes accompany the rename, Google confirms. The update rolls out across documentation and the interface over several weeks.
-
Wikipedia escapes Category 1 status but stays on Ofcom watch list
This follows a High Court dismissal of Wikimedia's legal challenge in August 2025 and its choice not to appeal in September. Ofcom can revisit its call anytime.
-
Whitaker: agency media profits face a 75-80% AI reckoning
Agency profit reliance on media buying sits at 75-80%, Whitaker told IAB Europe's July 7 event, a share AI compression now forces holding firms to justify.
-
Channable data shows advertisers lose 46% ROAS as Google clicks cost more
Advertisers lose 46 percent ROAS on Performance Max within a year, per new Channable data spanning 1.38 billion euros in spend, as Q4 costs loom even larger.
-
Apple forces 13+ rating on apps with social feeds from September
Social media capability now triggers a minimum 13+ age rating and a new App Store content descriptor, developers report. Submission holds begin in September.
