Nadella says using AI models forces firms to leak their own know-how
Every prompt and correction employees make can quietly train AI vendors on a firm's own know-how, Microsoft's CEO argues. Who ends up controlling that learning?
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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OpenAI hires 400 ex-Apple staff, now Apple sues over stolen secrets
Two named engineers allegedly downloaded confidential files and coached recruits on evading Apple security. The case may reshape how AI firms hire from rivals.
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Fake earnings stories persist on Google Finance despite two 2026 spam updates
Fabricated stories on Criteo and Zeta Global tickers redirect to a WhatsApp stock club invite page; 14 more flagged while Google stays silent on enforcement.
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Judge forces Zeta Global to face suit over 240 million opt-in claim
District Judge Dale Ho denied Zeta's dismissal bid, letting investors pursue claims tied to Disqus data collection and the 240 million figure into discovery.
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Consent collapses on three fronts as Zeta faces investor suit
A federal judge lets Zeta Global's investor suit over data consent proceed as the EU-US framework falters and EDPB scraping rules narrow legitimate interest.
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Adobe: 81% of brands using unified AI-SEO strategy gain traffic
Description: Semrush's 126 million-prompt index ties the gain to travel-site AI traffic up 2,215 percent since 2024, though 45 percent still cannot fully measure visibility.
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iHeartMedia's 1,000 sellers gain Amazon streaming and audio ads
Amazon DSP now reaches iHeart's podcasts and digital audio through shopping, browsing and streaming signals, adding Twitch, Music, Fire TV and Alexa reach.
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Google links branded searches to $31 sales gain per query
YouTube Shorts ads with a like and 10-plus seconds watch time saw 15% higher consideration, per Google's new metrics now open to every advertiser worldwide.
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Google forces DV360 advertisers off SDF v9 within seven months
Three Structured Data Files versions sunset January 28, 2027, hitting DV360 bulk operations teams. Uploads after that date return errors instead of processing.
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Invalid traffic stays 30% above forecast as World Cup surge hits, IAS finds
The rate settled at 1.134% versus a 0.876% projection for publishers and advertisers, keeping automated bidding exposed to low-quality inventory through July.
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Google forces Android developers off legacy Mobile Ads SDK by 2028
Ad serving continues until June 2027, then risks removal in June 2028 for apps on the legacy SDK. Migration guides and a free AI coding skill are live now.
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LinkedIn: posts under 300 words win most AI search citations
The June 30 guide says opening lines fix post URLs for good, and 800-1,200 word articles earn deeper AI citation share. Weekly output matters more than reach.
