Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9452 Articles

Video - Aug 21, 2025 Margin wars reshape programmatic as Amazon undercuts The Trade Desk

CEO margin battle: Amazon's 1-2% fees vs Trade Desk's 12-15% reshapes $80M programmatic ad budgets

Platform fee disparities drive $80M budget migration as industry debates sustainable pricing models in connected TV advertising.

by Luis Rijo

DOOH - Aug 21, 2025 IAB Australia releases comprehensive guide for programmatic DOOH buyers

Digital billboards display programmatic ads in modern city with data visualization overlay elements

IAB Australia makes programmatic digital out-of-home advertising more accessible to agencies with new 2025 buyers guide featuring technical insights.

by Luis Rijo

Display - Aug 21, 2025 German court revives ad blocker lawsuit against Adblock Plus

German court gavel with laptop showing blocked ads and code, representing legal dispute over ad blocking software copyright claims in browser technology.

Top court overturns ruling that protected ad blocking software from copyright claims by major publisher Axel Springer.

by Luis Rijo

Data - Aug 20, 2025 German court clarifies data protection officer consultation limits

German court building with data protection officer and GDPR compliance symbols illustration

German appeals court defines GDPR data protection officer obligations, ruling DPOs provide advisory support not specific data processing disclosures for individuals.

by Luis Rijo

Data - Aug 20, 2025 Google targets RSS feeds in new XSLT removal proposal

Google Pac-Man consuming RSS feeds and XML technologies, illustrating browser vendor attack on open web standards

Google's Mason Freed proposes eliminating XSLT browser support, directly threatening RSS feed display and podcast industry infrastructure that relies on XML styling for content distribution.

by Luis Rijo

AI - Aug 20, 2025 Texas launches investigations into Character.AI and Meta for children's privacy

Digital privacy protection concept showing AI chatbot regulation and children's safety enforcement measures.

Texas Attorney General Ken Paxton opens multiple probes targeting AI chatbots and social platforms for deceptive mental health claims and privacy violations.

by Luis Rijo

Social - Aug 20, 2025 Meta expands advertising features with targeted offers and value rules

Meta introduces four new advertising features including targeted offers for US shops, universal value rules, restricted word controls, and audience insights for enhanced campaign optimization.

by Luis Rijo

AI - Aug 20, 2025 Digital competition expert outlines four key priority areas for 2025-2026

Digital competition outlook map showing AI, regulatory frameworks, and global tech policy developments across continents.

Digital and competition expert Dr. Christophe Carugati releases comprehensive outlook identifying artificial intelligence, digital competition regimes, digital mergers and competitiveness.

by Luis Rijo