New research explains why language models hallucinate
OpenAI researchers publish findings on September 4, 2025, revealing statistical causes behind AI hallucinations and proposing evaluation reforms to reduce overconfident false responses.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google product manager signals AI mode will become default search experience
AI-powered search feature expected to replace traditional interface after user adoption testing shows positive engagement metrics with conversational query capabilities.
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Salesforce CEO details AI agents handling 50% of company work
Marc Benioff reveals AI agents now resolve 85% of customer service inquiries while maintaining human workforce through strategic role transitions.
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Google expands Web to App Connect across YouTube, Performance Max campaigns
Google Ads announces September 5 expansion of Web to App Connect to YouTube, Hotel, Performance Max and Demand Gen campaigns with unified reporting and tracking features.
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iPullRank releases 20-chapter AI search optimization manual for digital marketing
iPullRank publishes comprehensive AI search manual covering Google search, ChatGPT optimization, query fan-out techniques, measurement strategies for marketing professionals.
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Google warns open web advertising faces rapid decline amid breakup demands
Google argues that forced divestiture would accelerate declining open web display advertising market already transforming due to AI and Connected TV growth, harming publishers
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Red Sea cable cuts
Microsoft says submarine cable cuts in Red Sea cause increased network delays for Azure cloud services across Middle East routes.
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Google engineer releases free 400-page guide to agentic AI systems
Antonio Gulli's comprehensive book covers 21 design patterns for building autonomous AI agents, featuring practical frameworks and technical implementation guides for developers.
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Luxury e-commerce faces recession as Mytheresa cuts 700 jobs while Ssense enters insolvency
The luxury e-commerce sector confronts widespread financial distress as major platforms implement massive workforce reductions and face bankruptcy proceedings. Economic pressures force industry consolidation amid declining consumer spending and mounting operational costs.
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Google admits search engine algorithm challenges amid bias controversy
Google acknowledges technical challenges with search results that reflect problematic web labeling, sparking debate about algorithmic bias and publisher content quality standards.
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Mobile advertising scheme masked $25 million revenue fraud
Federal prosecutors charge three advertising executives with allegedly using circular transactions to inflate revenue reports by $25 million from 2021-2023.
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Scope3 appoints Tim Collier as chief commercial officer amid staff layoffs
Scope3 implemented staff cuts while appointing former Google executive Tim Collier to lead commercial operations as the sustainability-focused adtech firm pivots toward AI-powered advertising agents across its platform offerings.
