Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Google's groundbreaking real-time bidding privacy settlement grants users unprecedented control over data sharing in a move valued up to $21.6 billion, potentially disrupting the open web advertising ecosystem that small publishers depend on for survival.
Testing shows click identifier behavior varies across browsing modes, with default settings maintaining current attribution capabilities.
Publishers struggle to identify visitors while diversifying revenue streams but face mounting AI concerns according to new Wunderkind survey.
Comscore announces AI-powered Data Partner Network on September 3, 2025, enabling privacy-first audience targeting with over 95% segment growth and 30% better engagement.
Chinese company accused of enabling unauthorized data collection through JPush SDK without parental consent in federal court complaint filed September 2, 2025.
Gabriel Weinberg condemns court-ordered measures as inadequate to address search monopoly, claims Google will continue blocking competitors including AI search platforms.
European General Court rejects French politician's attempt to annul 2023 EU-US Data Privacy Framework, upholding adequacy decision for transatlantic data transfers despite independence concerns.
UK broadcaster collaboration shows strong adoption among younger demographics while research confirms traditional TV's enduring appeal for memorable content.
Singapore becomes first government to join Global Signal Exchange on September 3, 2025, sharing real-time scam intelligence with tech giants amid $23.6B regional losses.
Federal Trade Commission settles with Chinese marketplace operator Temu for $2 million over violations of consumer reporting requirements under 2023 INFORM Consumers Act.
Bitkom's 2024 study reveals wearables are the dominant consumer technology trend, with 2.57 billion euro market value as AI transforms devices into smart assistants.
Video streaming reached 87% of Germans aged 16+ in September 2024, narrowly exceeding the 86% who watch broadcast television, marking historic shift in media consumption habits.
