Court clarifies personal data definition in pseudonymized transfers
Ruling establishes recipient perspective matters when pseudonymized data cannot be linked to individuals.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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Retail media projected to capture 20% of global ad revenue by 2030
Omdia research shows retail media networks will exceed $300 billion by 2030, representing one-fifth of total worldwide advertising spending as retailers monetize data.
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European Commission opens consultation for AI transparency guidelines
European Commission launches consultation to develop guidelines and code of practice for AI transparency under Article 50 of the AI Act, seeking stakeholder input by October 2, 2025.
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YouTube study reveals 'creative maximalism' trend reshaping content for generation Z
Gen Z's content preferences drive new video format characterized by dense information layers and global cultural references as traditional media consumption declines 26%.
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Google Ads API shifts to monthly releases starting January 2026
Google announced monthly Google Ads API releases beginning January 2026, increasing major versions from 3 to 4 yearly while extending support to one year.
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Safari 26 tracking changes to impact marketing measurement
New default fingerprinting protection and enhanced web capabilities arrive in September with limited campaign tracking disruption expected.
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Roblox partners with IARC for enhanced content ratings
Roblox will replace its content maturity labels with recognized rating systems from nine global authorities to provide clearer guidance.
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Roqad acquires Zeotap-Data to strengthen European identity leadership
Roqad's acquisition of Zeotap-Data combines identity solutions with third-party audiences, bringing privacy-compliant scale to digital advertisers across key European markets.
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Smartly integrates Spotify Ads Manager for cross-channel campaigns
Companies announce September 3 partnership to merge audio advertising with AI-powered creative automation across unified platform.
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Gracenote launches MCP Server to verify AI responses for TV platforms
Gracenote Model Context Protocol Server connects LLMs to entertainment data, preventing hallucinations and providing real-time verification for CTV search systems.
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Kargo high-impact ad formats reach global Amazon DSP platform
Programmatic advertising integration delivers 2x new-to-brand conversions through premium inventory and audience insights.
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Adobe shopping study reveals night owls drive highest revenue despite minimal browsing share
Study shows late-night shoppers average $3,684 annually while representing only 9% of total browsing activity, challenging traditional ecommerce timing strategies.
