Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9452 Articles

DOOH - Aug 20, 2025 Vegas Strip Tower Network: LED displays launch this fall

Vegas Strip Tower Network LED displays positioned on pedestrian bridges targeting 40M annual visitors.

Las Vegas debuts 13-tower LED display network on Strip bridges September 15 with 6mm pixel pitch screens delivering one million weekly impressions for advertisers and emergency messaging capabilities.

by Luis Rijo

Audio - Aug 20, 2025 Triton Digital launches advanced podcast audience targeting with Q2 data

Triton Digital's new podcast ranker interface showing demographic targeting options for advertisers.

Triton Digital's new planning tools combine survey data with download metrics to deliver demographic insights across 200 podcasts, addressing advertiser demand for precision targeting in the growing audio advertising market.

by Luis Rijo

Video - Aug 20, 2025 YouTube rolls out new creator tools and comment controls

YouTube's Lauren announces creator tools updates including enhanced comment moderation and Effect Maker expansion.

YouTube expands creator toolkit with improved comment management, Effect Maker rollout, and brand partnership updates as platform continues monetization push.

by Luis Rijo

Search - Aug 20, 2025 ChatGPT traffic reaches 0.19% while Google maintains 41.9% share

ChatGPT grows to 0.190% traffic share while Google drops from 42.2% to 41.9% in dual-axis market comparison

New Ahrefs analysis tracking 44,421 websites reveals ChatGPT capturing 0.19% traffic share with 5.3% monthly growth versus Google's 41.9% dominance and 1.4% growth.

by Luis Rijo

AI - Aug 20, 2025 IAB Tech Lab launches Content Monetization Protocols for AI working group

AI bots extracting publisher content while revenue flows to tech platforms, visualizing traffic shift

IAB Tech Lab forms industry consortium to standardize content monetization frameworks as AI-driven search reduces publisher traffic by up to 90% while bot scraping surges 117%.

by Luis Rijo

Data - Aug 20, 2025 OpenX integrates S&P Global Mobility's Polk Automotive data for precise targeting

OpenX brings Polk's measurement capabilities to supply-side platform for first time, targeting $31 billion US automotive ad market with real-time attribution.

by Luis Rijo

Video - Aug 20, 2025 Kargo CTV campaigns achieve 78% higher attention than industry standards

Kargo CTV ads achieve 78% higher attention rates than industry benchmarks in TVision study 2025

TVision study reveals Kargo's Enhanced Branded Canvas format outperforms traditional CTV advertising by significant margins across 15-second and 30-second formats.

by Luis Rijo

Video - Aug 20, 2025 Mexico streaming data rises to 24.6% in July 2025 Nielsen report

Nielsen Mexico July 2025 TV data: streaming 24.6%, broadcast 33.6%, YouTube leads at 11.6%

Nielsen IBOPE data shows streaming captured 24.6% of Mexico TV viewing in July 2025, up 0.9 points from June as digital consumption continues growing.

by Luis Rijo