Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9775 Articles

Data - May 10, 2026 Yango's €100M GDPR fine: Dutch watchdog cracks down on data flows to Russia

Red Yango taxi driving at night through rain-slicked Amsterdam streets near a canal.

Dutch DPA fines Yango parent MLU 100 million euros for transferring Finnish and Norwegian driver and passenger data to Russia without adequate GDPR safeguards.

by Luis Rijo

Data - May 10, 2026 Vibe-coded apps are exposing corporate and personal data to the open web

AI app builder on laptop leaking corporate files and medical data into the open web at night.

Researchers found 5,000+ AI-built apps from Lovable, Replit, Base44 and Netlify exposing medical records, ad strategies and customer data to the open web.

by Luis Rijo

Display - May 10, 2026 Amazon, Google and Meta are eating the ad market - and the data proves it

Guideline chart: global DSP market share CY-2022 to Q1 2026, Google, Amazon, TTD, Yahoo

Meta description: Guideline data shows four DSPs hold 85% of programmatic spend in Q1 2026, with Amazon nearly doubling its share in 15 months as Trade Desk stagnates globally.

by Luis Rijo

Data - May 10, 2026 Firefox private browsing flaw let ad trackers fingerprint Tor users

Firefox IndexedDB flaw let websites fingerprint users in private sessions and through Tor New Identity resets - patched April 21 in Firefox 150 and ESR 140.10.

by Luis Rijo

Data - May 10, 2026 Google's partner ad opt-out exists because a judge said so

Google Partner Ad Settings: control personalized ads across millions of sites and apps.

Google launched an opt-out for personalized ads on partner sites, but researchers say it was rushed under a settlement deadline and lacks full integration.

by Luis Rijo

Retail - May 10, 2026 Prime Day 2026 is in June - and the inventory clock is already running

Amazon's fulfillment center features a countdown clock and operators ahead of the Prime Day 2026 cutoff.

Amazon confirmed Prime Day 2026 for June. Sellers now face a May 27 FBA inventory cutoff, a May 26 deal deadline, and an AWD window closing on the same date.

by Luis Rijo

Display - May 08, 2026 Google drops AdSense vignette back button trigger ahead of spam deadline

Browser back button with red no-entry signal on a digital panel, AdSense vignette ad trigger

Google removes the back button trigger for AdSense vignette ads on June 15, 2026, resolving a direct conflict between its ad product and its spam policies.

by Luis Rijo

AI - May 08, 2026 23 factors that actually get your content cited by AI search engines

23 glowing pillars feed a central AI node via light threads on a dark digital grid

Cyrus Shepard analyzed 54 studies and ranked 23 factors linked to AI citations across ChatGPT, Gemini, and Perplexity - most overlap with traditional SEO.

by Luis Rijo