TikTok Streaming Ads beat rivals 80% of the time in year-long test
New Title Launch campaigns beat stated CPA goals 60% of the time, according to TikTok. Six months later, streaming formats anchor a wider entertainment ad push.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Perion wins Best Buy Canada's 308-store retail media network
Ad Server, SSP, and header bidding tools will replace legacy loop-based signage across all 308 Canadian stores, testing Perion's full-stack retail media claims.
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Taboola turns 7 million DeeperDive users into ad inventory for any chatbot
The company now lets outside AI answer engines and chatbots plug into its 9,000-publisher ad demand network, raising monetization questions for the industry.
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Smartly AI cuts Wpromote client's ad spend 26%, lifts ROAS 29%
Reporting time dropped 93% in a client pilot behind the deal, which embeds Smartly's AI into Polaris IQ as new data finds 82% of marketers doubt brand measurement.
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eDreams pays $59,400 after ACCC finds fake free trial charges
Consumers who signed up since November 2021 can claim refunds under a 3-year compliance undertaking. eDreams must show one total price, not monthly rates alone.
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Supreme Court FTC ruling sinks EU-US data deal, noyb says
The Commission's 2023 deal cited the FTC's independence 259 times, per noyb, which is now planning a lawsuit that could take two to three years to resolve.
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When one product sells in 3 places, creators pick their own path 93% of time
Levanta surveyed 1,000 US creators with 10,000-500,000 followers, finding stated destination preference rarely matches actual affiliate link routing patterns.
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Regulators corner the algorithm as Big Tech's attention economy faces a reckoning
Brussels, Boston and a courtroom in Oakland converged this week on the same accusation, using strikingly similar language, without any apparent coordination between them.
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AI cuts overall search demand 29%, FinTech loses 38%, Fractl finds
HealthTech search queries decline 37 percent while SaaS search grows 48 percent, Fractl found, splitting AI's impact sharply across marketing verticals ahead.
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YouTube blocks Ask search feature for viewers under 13 and signed-out users
The desktop-only tool blends clips, Shorts and text answers, and views generated inside it count toward pay across 3 million monetizing channels globally now.
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Apple Ads gives Brazil 76 paid subscribers per $1,000, US gets 15
Adapty's yearlong study of 8,000-plus apps found cost per paying subscriber varies 28 times by country, from 13 dollars to 362 dollars for the same ad channel.
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Ten European media groups launch ad marketplace against 80% Google grip
Ten founding partners pool inventory and telco data as platforms capture 90% of Europe's ad growth, per the coalition. A September 2026 pilot tests demand.
