Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9775 Articles

Retail - May 07, 2026 Amazon's seller approval rules spark debate over distribution control

Amazon's Seller Central guidance on LOAs, approval gates, and authorized distributors draws significant pushback from third-party sellers and legal experts.

by Luis Rijo

Data - May 07, 2026 Google targets hidden conversions with new bidding and budgeting tools

Smart Bidding Exploration beta UI showing Target ROAS tolerance slider set to 10% in Google Ads

Google announces journey-aware bidding, Smart Bidding Exploration for Shopping and Performance Max, and demand-led budget pacing ahead of Marketing Live 2026.

by Luis Rijo

AI - May 07, 2026 EU AI Act gets its first real haircut - high-risk deadlines pushed to 2027

Empty European Parliament hemicycle with open AI Act document in foreground, Brussels

EU Council and Parliament today agreed to simplify AI Act rules under Digital Omnibus VII, fixing new high-risk deadlines and adding a ban on AI-generated CSAM.

by Luis Rijo

AI - May 07, 2026 GTM template fills the gap left by OpenAI's ads pixel launch

GTM tag type selector showing OpenAI Ads Pixel template by utkugulden with tag permissions

A community Google Tag Manager template for the OpenAI Ads Measurement Pixel removes the need for custom HTML to track ChatGPT ads conversions on websites.

by Luis Rijo

Data - May 07, 2026 Microsoft Monetize's survival bet: LinkedIn data on Amazon DSP CTV

LinkedIn data flows into Amazon Fire TV device with Microsoft Monetize server in background

After losing its DSP, Microsoft Monetize bets on LinkedIn's billion-member professional data to stay relevant inside Amazon DSP's fast-growing CTV ecosystem.

by Luis Rijo

AI - May 07, 2026 Microsoft explains why Bing's AI index is nothing like traditional search

Split corridor contrasting analog document archives with AI server racks and fiber cables

Microsoft's Bing team published a technical post on May 6, 2026, explaining how indexing for AI grounding differs fundamentally from traditional web search.

by Luis Rijo

AI - May 07, 2026 Chrome silently installs 4 GB Gemini Nano on your device, researcher warns

Chrome sphere cracked open with glowing AI filaments spilling onto a desk, laptop in red alert

Google Chrome silently downloads a 4 GB Gemini Nano model without consent, raising GDPR and ePrivacy breaches across hundreds of millions of devices worldwide.

by Luis Rijo

Search - May 07, 2026 Google adds 5 outbound link features to AI Mode and AI Overviews

Google AI Mode showing subscription-labeled links for kid-friendly Nashville events search

Google yesterday rolled out five new linking features across AI Mode and AI Overviews, including subscription highlights, inline links, and first-hand perspectives.

by Luis Rijo