Adverity Atlas gives marketing AI a governed data layer
Atlas sits atop Snowflake, BigQuery, Databricks and Redshift without requiring migration, tackling why half of enterprise AI pilots stall before production.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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Amazon DSP now shows which retailers convert its ad exposure
Retailer-level breakouts replace April's category-only view, letting US advertisers pinpoint exactly where their offline purchases occur beyond Amazon stores.
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DigiCert: 78% of firms face AI incidents, half lack governance
Nearly half of firms cannot fully trace AI decisions to source data, a 1,001-respondent survey finds. Traceability gaps may soon test enterprise accountability.
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AI search leads convert higher than Google's
Orbit Media's Andy Crestodina outlines 9 stages from AI prompt to closed lead, citing a 23x conversion gap reshaping how advertisers value organic traffic.
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HUMAN Security kills NewsJunkie CTV fraud scheme hitting 2 billion bids daily
Satori researchers found one seller alone spoofed nearly two billion bids daily, exposing how SSAI and residential IPs disguise fraud as premium CTV content.
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VAB isolates 42% revenue gap between authenticated TV viewers and others
Sourced from Experian research on cookieless environments, the figure now anchors a standalone VAB Insights email to marketers ahead of Upfront negotiations.
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Anne Frank Fund loses EU court fight over geo-blocked website
State-of-the-art geo-blocking shields sites from EU copyright liability even when VPNs bypass it, the Court of Justice ruled July 9, giving ad tech clarity.
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Adform gives AI agents 29 read-only skills to query FLOW DSP
Solutions Engineering built 29 skills spanning reporting, forecasting, and taxonomy audits. Read-only by design, they leave campaign edits to the trafficker.
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DuckDuckGo blocks YouTube ads by default on iPhone, Windows, Mac
The feature relies on uBlock Origin's filter lists and is already default for iPhone, Windows and Mac users, with the Android rollout timing still unannounced.
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Fubo gives Alisa Bowen the CEO job as Gandler exits after 11 years
Bowen spent nearly a decade at Disney, most recently leading Disney+, before this July 9 appointment took effect. Shareholders vote on her board seat July 28.
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Microsoft Clarity gives away AI visibility tool rivals charge for
Topic Insights launched July 9 adds competitor gap data for publishers, as AI-referred traffic converts three times higher, raising the content stakes ahead.
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LinkedIn carries 62% of flagged AI content, Pangram data shows
Reddit replies stayed 98.1% human-written while LinkedIn top-level posts hit over 40% fully AI-generated, Pangram data from 1,002,627 scanned posts shows now.
