Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9775 Articles

Video - May 06, 2026 Disney Q2 FY26: D'Amaro's first earnings beat Wall Street by $320M

Mickey Mouse running illustration, Disney Q2 FY26 earnings beat Wall Street forecasts

Disney Q2 FY26: D'Amaro's debut earnings beat forecasts as streaming SVOD income surged 88%, ad revenue rose 12%, and Disney stock jumped 5.49% pre-market.

by Luis Rijo

Retail - May 06, 2026 Google Merchant Center's regional pricing trick most advertisers are missing

RAAP acronym slide from Google Merchant Center regional pricing and shipping tutorial video

Google Merchant Center's RAAP and regional shipping tools let merchants control pricing, stock, and delivery costs by postal code and state across shopping ads.

by Luis Rijo

Audio - May 06, 2026 Gen Z and millennials spend 4h30m a day with audio, Edison Research finds

Edison Share of Ear Q1 2026: daily audio time by age group in the US

Edison Research Q1 2026: 13-34 year-olds spend 4h 30m daily with audio, leading all US age groups, as Share of Ear data reveals a widening generational divide.

by Luis Rijo

Search - May 06, 2026 Ask.com closes after nearly 30 years as IAC exits the search business

Ask.com farewell page showing IAC closure message and May 1, 2026 shutdown date

Ask.com shut down on May 1, 2026, after nearly 30 years. IAC exited its search business as AI-powered rivals reshaped the question-and-answer engine market.

by Luis Rijo

Retail - May 06, 2026 Shopify data shows 3.5% conversion drop per 100ms slower load time

Chart showing conversion rate declining as Interaction to Next Paint slows across Shopify stores

Shopify analyzed Core Web Vitals across its entire merchant base and found measurable, consistent links between store load speed and purchase conversion rates.

by Luis Rijo

Video - May 06, 2026 Viant closes TVision deal, putting real attention data inside the buy

Viant Technology closes its $40M TVision acquisition, embedding second-by-second attention signals directly into CTV campaign planning, buying, and measurement.

by Luis Rijo

DOOH - May 06, 2026 Clear Channel's Phoenix billboards hit 220M impressions fighting the heat

Clear Channel digital billboard on Phoenix highway displaying 116F heat alert and 2-1-1 hotline

Clear Channel Outdoor and Maricopa County renew a free digital billboard campaign for a third year, promoting 200+ heat sites across the Phoenix metro area.

by Luis Rijo

Data - May 06, 2026 Lunio launches affiliate fraud detection as $2.8B lost to click fraud in 2025

Lunio's real-time affiliate fraud detection targets the $2.8B in US click fraud losses recorded in 2025, screening every click and conversion before payouts.

by Luis Rijo