Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9775 Articles

Data - May 07, 2026 Small businesses warn Congress: digital ad rules threaten Main Street survival

Poll: 91% say personalized ads help find local businesses, 85% warn restrictions cut free content

A small business coalition heads to Capitol Hill May 12-13, backed by polling showing 94% of voters say digital tools are vital for small business survival.

by Luis Rijo

Video - May 07, 2026 Australians spend 21 hours a week streaming - and the data shows where

Bar chart: Australians aged 45-64 lead streaming hours at 21.9 per week, March 2026

Ipsos iris and IAB Australia's March 2026 Digital Landscape Report maps 22.66M online Australians, their devices, and streaming habits across all age groups.

by Luis Rijo

Video - May 07, 2026 Australia's $5.4bn video ad market faces measurement gap, IAB survey finds

Bar chart: Australian ad industry concerns in 2026, economy leads at 48%, IAB survey

IAB Australia's sixth video ad survey maps a $5.4bn market growing at 19.8% while agency buyers flag fragmented measurement as the top barrier to optimisation.

by Luis Rijo

Search - May 07, 2026 UK ad market grew 6.4% - but 2 in 3 pounds went to Google, Meta, and Amazon

WARC chart showing Meta and Alphabet each capturing over $80bn in incremental ad revenue 2025-27

The UK ad market grew 6.4% to £46.7bn in 2025, but the headline figure masks a stark shift: two of every three pounds now flows to Google, Meta, and Amazon.

by Luis Rijo

Video - May 06, 2026 Fubo hits record $1.57B revenue but loses 200K subscribers after Disney deal

FuboTV posts record $1.574B global revenue in Q2 fiscal 2026, narrows net loss to $6.2M, and advances Disney cross-selling integrations as subscriber count dips.

by Luis Rijo

Social - May 06, 2026 Snap Q1 2026: revenue up 12% to $1.53B as AI ad tools drive conversion gains

Snap Q1 2026 DAU chart: global users hit 483M as North America falls to 92M

Snap Inc. today posted Q1 2026 revenue of $1.53 billion, up 12% year-over-year, with daily active users recovering and AI ad products showing measurable gains.

by Luis Rijo

Video - May 06, 2026 Magnite Q1 2026: CTV now over half of revenue as streaming bets pay off

Magnite Q1 2026 earnings: CTV contribution ex-TAC rises 30% to $82.3M, crossing 51% of total revenue as streaming programmatic ad spend accelerates sharply.

by Luis Rijo

Data - May 06, 2026 Perplexity data lawsuit dropped - but the privacy questions remain

A class action accusing Perplexity of routing AI chat data to Meta and Google was voluntarily dismissed on May 1, 2026, leaving core privacy claims unresolved.

by Luis Rijo