Meta drops Instagram AI tagging tool as 8 of 10 apps default users in
The tool lasted three days before user pushback forced its removal on July 10, 2026. Whether rival platforms revisit their own opt-out defaults remains open.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Discover Weekly gains 100 billion streams as Spotify updates Release Radar
Release Radar now reaches almost 9 million weekly listeners with new genre filters. Fresh Finds has launched artists like Doechii and Ice Spice since 2015.
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Google adds How this ad was made AI labels 24 days before EU deadline
The panel covers Search, YouTube and Discover ads edited with generative AI tools, arriving weeks before EU rules force synthetic content disclosure globally.
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Meta faces 6% turnover fine as EU finds Instagram breach addictive design
Brussels says infinite scroll, autoplay and personalised feeds push users toward compulsive use. Meta can contest the finding before regulators rule on a fine.
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Private equity circles Criteo as Google's search grip slips
A 50 percent premium bid for Criteo, a new IAS chief executive, and Munich stripping Google AI Overviews shield defined a turbulent first week of July 2026.
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Google blocks script bypass that hit GTM container restrictions
Containers loaded through unsupported paths like /gtag/js previously ran unrestricted regardless of the container's actual type. Now only the ID governs it.
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Ezoic gains 9 capabilities as logged-in visitors earn 50 percent more
Three features, subscriptions, user acquisition and revenue dashboards, remain limited to early access customers as Ezoic tests general availability timing.
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Meta's Muse Spark 1.1 gains 1 million token context for developers today
Meta Superintelligence Labs opens the multimodal reasoning model through a new public preview API, pairing coding gains with autonomous agent orchestration.
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Advertisers face 4 times higher MFA rate on mobile web display, IAS finds
Mobile web held 45.1% of open web impressions but drew 71.5% of ad clutter and 54.9% of suitability failures in 2025, showing where 2026 controls tighten next.
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CTV wins budget but not trust as 62% of buyers doubt claims, Jamloop
Half of 120 surveyed marketers raised CTV budgets, yet just 39% feel confident defending the spend. Over 70% would invest more if measurement proof improves.
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Criteo takeover bid tests private equity's appetite for ad tech
Vista Equity and Quinti Capital bid for Criteo at a 50 percent premium while IAS installs a new CEO and Europe's digital ad market hits 131.1 billion euros.
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IAB Europe: retail media gains 16.7% as video passes half of EU display
Europe's digital ad market added 12.5 billion euros in 2025, reaching 131.1 billion, as video and retail media far outpaced search, display and classifieds.
