Google changes course on goo.gl shutdown, preserves actively used links
Google modifies URL shortener shutdown plan announced July 18, 2024, preserving active goo.gl links while targeting inactive ones.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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European retail media partnerships deepen as standardization gaps persist
IAB Europe's second annual survey reveals growing long-term brand relationships with networks, though measurement fragmentation remains the industry's primary barrier to growth acceleration.
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Google announces Veo 3 Fast for programmatic video advertising
Google introduces cost-effective AI video model and image-to-video capabilities for programmatic advertising automation.
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Flightradar24 receives reprimand for violating aircraft data privacy rights
Swedish authority finds flight tracking service breached GDPR by failing to facilitate data erasure requests properly.
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Meta announces web games sunset by September 2026
Meta mandates Zero Permissions migration for all Facebook games while sunsetting Web Games platform by September 30, 2026.
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Kargo brings CTV advertising formats to TiVo platforms
Advertising technology firm launches CTV Video and CTV Glass experiences across TiVo-enabled devices.
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Danny Sullivan no longer Google's search liaison on August 1, 2025
Google veteran transitions to internal role after seven years as public-facing search advocate.
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DoubleVerify launches content-level controls on Meta platforms
DoubleVerify expands brand safety tools with 30 new avoidance categories for Facebook and Instagram advertisers.
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Google updates Display & Video 360 API with campaign targeting and inventory features
The latest update brings v4 targeting parity and YouTube inventory control settings for improved campaign management capabilities across the programmatic platform.
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Google simplifies healthcare ad enforcement by removing content label
Platform streamlines prescription drug keyword targeting while maintaining existing restrictions.
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DoubleVerify warns AI recipe sites threaten advertiser brand safety
Verification firm finds automated food content farms mislead consumers while capturing advertising revenue through fake imagery and authors.
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Nielsen launches interoperable measurement ecosystem with Realeyes partnership
Nielsen unveils Outcomes Marketplace platform integrating attention metrics from Realeyes for comprehensive ad performance.
