Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9507 Articles

Social - Jul 31, 2025 Meta introduces utility messages for business communication compliance

Business order confirmation message template displayed on Messenger mobile interface showing utility messaging

Business communication feature targets order confirmations and appointment reminders across four priority markets.

by Luis Rijo

Retail - Jul 31, 2025 Retail media measurement challenges persist despite industry growth

Panel discussion on retail media measurement challenges at IAB Australia Commerce Summit July 2025

Panel discussion reveals complexity behind promising sector growth and standardization gaps.

by Luis Rijo

Retail - Jul 31, 2025 Retail media partnerships evolve as brands work with multiple networks

Panel discussion at IAB Australia Commerce & Retail Media Summit on July 29, 2025 featuring industry executives discussing multi-partner retail media strategies and operational challenges.

Panel discussion at IAB Australia summit reveals changing industry dynamics and multi-partner strategies emerging across retail ecosystem.

by Luis Rijo

Social - Jul 31, 2025 Meta posts 22% advertising revenue growth to $46.6B

Meta's Q2 2025 earnings visualization showing 22% ad revenue growth to $46.6B with AI-powered platforms and data analytics charts

Meta's second quarter results show strong advertising performance driven by AI-powered recommendation systems and creative tools, with Family of Apps generating 3.48 billion daily active users

by Luis Rijo

AI - Jul 31, 2025 Microsoft search advertising revenue climbs 21% in record quarter

Microsoft search advertising AI technology with Bing, Edge browsers showing 21% revenue growth charts

Copilot integration drives growth across Bing and Edge platforms amid AI transformation.

by Luis Rijo

Retail - Jul 30, 2025 Trump ends de minimis exemption for global low-cost goods

Modern shipping port with cargo containers and e-commerce packages representing US trade policy changes

President suspends duty-free treatment for shipments under $800 as platforms face mounting enforcement actions.

by Luis Rijo

Video - Jul 30, 2025 Google restricts pill press equipment ads effective September 2025

Pharmaceutical pill press machines with red prohibition symbol illustrating Google Ads policy restrictions.

Google expands dangerous products policy to include pharmaceutical manufacturing equipment globally.

by Luis Rijo

Display - Jul 30, 2025 Google begins machine learning age detection for ad protections in US

Digital landscape showing AI-powered age detection protecting minors from targeted ads online.

Google rolls out AI-powered age estimation to limit personalized ads for minors.

by Luis Rijo