Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9507 Articles

AI - Jul 30, 2025 Google commits to EU AI code amid compliance concerns

AI neural networks connecting with European institutional buildings representing EU AI Act compliance and regulation.

Google and other US tech giants prepare for European AI regulation with mixed industry response.

by Luis Rijo

Video - Jul 30, 2025 Dailymotion launches conversational ad format powered by AI technology

AI chatbot interface demonstrates conversational advertising technology similar to Dailymotion EchoAI format

Dailymotion EchoAI enables real-time dialogue in video ads across all screens with AI-powered conversational engine.

by Luis Rijo

AI - Jul 30, 2025 Google launches video overviews feature for NotebookLM research assistant

Video Overview interface in NotebookLM showing new Studio panel with Audio, Video, Mind Map options

Video summaries join audio overviews as Google expands AI-powered content creation capabilities for researchers and teams.

by Luis Rijo

Data - Jul 30, 2025 Samba TV and Kochava launch unified cross-platform TV measurement solution

Cross-platform TV measurement technology connecting smart TV, tablet and mobile devices with data analytics visualization on white background.

Description: Partnership combines first-party viewership data with advanced attribution analytics for precise TV measurement.

by Luis Rijo

Retail - Jul 30, 2025 Australian retail media spending shows steady growth amid measurement challenges

Australian retail media satisfaction: 44% rate partnerships as good, 37% neutral, declining as sector expands nationwide.

Brands increase investment in retail networks by 79% while reporting transparency remains industry priority.

by Luis Rijo

Retail - Jul 30, 2025 Amazon introduces star-only seller feedback system

Amazon Seller Central dashboard showing star ratings system with shipping boxes and global delivery network on desk

Amazon removes written feedback requirement, limits seller appeals for ratings-only reviews starting August 4.

by Luis Rijo

AI - Jul 30, 2025 HubSpot launches first CRM connector for Anthropic's Claude

HubSpot expands AI integrations with Claude access to real-time customer data across sales, marketing and service teams.

by Luis Rijo

Retail - Jul 30, 2025 Media agencies face satisfaction decline as retail budgets surge 20%

Panel discussion at IAB Australia summit reveals agency challenges with retail media networks despite budget growth.

New research shows declining sentiment despite 20% budget increase, highlighting measurement challenges and education gaps for agencies working with retail media networks.

by Luis Rijo