Google Ads gives advertisers 6 weeks before CPA targets double
The Bid Target Adjustment Tool went live July 6, starting a 42-day countdown before budget-limited campaigns shift toward stated CPA and ROAS goals for good.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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FTC move could force Colorado to rewrite new AI bias law
The proposal argues undisclosed ideological output tuning can breach Section 5, naming Colorado's SB 26-189 as impliedly preempted. Comments close July 31.
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DoubleVerify cuts fraud rate 24% but out-of-geo ads jump 12%
Brand suitability violations declined 9 percent while telecom scored lowest for ad attention at 90. EMEA led all four regions with an Attention Index of 110.
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US Prime Day ad spend falls 8.8% as conversion jumps 17.1%, CommerceIQ finds
Shoppers browsed 10.3% fewer product pages yet bought more per visit. Brands cut spend 8.8% and held ROAS flat at 4.78x. Can that discipline hold as CPCs rise?
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Amazon cuts Featured Offer eligibility gate starting July 2026
Sellers no longer face a separate performance check before Featured Offer ranking. Rollout finishes globally by December, automatically covering existing offers
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Disney moves EMEA campaigns to global Ad Server as advertisers grow 25%
Campaigns across 15 European markets now run on Disney's global Ad Server, unifying control as DRAX links to over 10 DSPs region-wide, more rollouts ahead.
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FTC fines Amazon 2.25 million for blocking identity theft records
Victims of identity theft faced impossible verification demands for years. The 2.25 million penalty sets a Section 609(e) record, raising stakes for retailers.
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56% of Latinas drop brands over stereotypes, LDC and Kantar find
86% of Latinas already control household spending and 74% steer peer purchases, according to a June 30 study. Brands slow to adapt risk losing both groups.
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Vista Equity and Quinti Capital offer 50% premium for Criteo, sources say
Shares closed 21.4% higher at $23.17, giving Criteo a $1.16 billion market value. Paris-based firm has not yet decided how to respond to the takeover approach.
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Google's crawler math turns against it as the open web pushes back
Cloudflare shows AI bots crawling sites 50,000 times per visitor as Munich strips Google's cover for Overviews and Google dismisses a rival crawler standard.
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ITV keeps PSB status to 2034 as Sky takes GBP 1.6bn broadcast unit
Sky's five-year content deal with ITV Studios is worth GBP 2.1bn and sits outside the independent production quota. Regulatory clearance remains outstanding.
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Google picks Barcelona over five rivals for first EU Search Deep Dive
Six cities competed for the September 30-October 2 slot; Barcelona won a public vote Google may repeat for future SEO conference locations everywhere else.
