Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9775 Articles

AI - May 06, 2026 OpenAI is hiring for ChatGPT Ads across Tokyo, Seoul, London and Sao Paulo

OpenAI's ChatGPT ads expansion goes global: 19 open roles now span Tokyo, Seoul, London, Sao Paulo and Sydney, signalling paid search competition beyond the US.

by Luis Rijo

Retail - May 06, 2026 Criteo is now inside ChatGPT - and its Q1 numbers tell a complicated story

Criteo retail media spend outpacing overall market growth from Q4 2023 to Q1 2026.

Criteo Q1 2026: media spend crossed $1 billion for the first time, but revenue fell 6% and net income dropped 79% as two retail media client losses hit hard.

by Luis Rijo

Retail - May 06, 2026 Criteo hits $1B media spend but retail media losses drag Q1 2026 results

Criteo MCP architecture diagram showing agent interfaces, resources, and marketing APIs.

Criteo Q1 2026: media spend crossed $1 billion for the first time, but revenue fell 6% and net income dropped 79% as two retail media client losses hit hard.

by Luis Rijo

AI - May 06, 2026 Kargo joins ChatGPT as ad tech partner - what it means for brands

Kargo announced a technology partnership with ChatGPT on May 5, 2026, giving brands access to AI-native ad formats inside OpenAI's conversational platform.

by Luis Rijo

DOOH - May 06, 2026 VIOOH adds Abode Media's residential screens to programmatic DOOH

Abode Media digital screen displays Montblanc fragrance ad in premium residential building lobby.

VIOOH and Abode Media open 250 UK residential building screens with 60 million monthly impressions to programmatic buyers across London, Manchester, Birmingham.

by Luis Rijo

AI - May 06, 2026 OpenAI opens ChatGPT ads to US as Google preps Meridian for GML 2026

Iceberg rises through boardroom table as OpenAI, Google, Pinterest, LinkedIn, Walmart logos hover.

OpenAI rolls out self-serve ChatGPT ads with CPC. Google previews Meridian GeoX before GML 2026. Pinterest posts $1.008B in Q1. noyb sues LinkedIn over data.

by Luis Rijo

Data - May 06, 2026 Google Signals loses ad data control on June 15 - what it really means

Server room circuit breaker panel with Google Analytics and Google Ads logos in background.

On June 15, Google removes Google Signals as an ad data controller in Analytics, shifting sole authority to Consent Mode ad_storage - what actually changes.

by Luis Rijo

Retail - May 06, 2026 52% of U.S. summer shoppers plan bigger budgets in 2026, Optimove finds

Shopper browses summer clothing rack outdoors while checking prices on smartphone.

Optimove's 2026 Summer Shopping Report: 52% of U.S. consumers plan higher budgets, driven by clothing, quality, and multichannel shopping this summer season.

by Luis Rijo