Google's crawler math turns against it as the open web pushes back
Cloudflare shows AI bots crawling sites 50,000 times per visitor as Munich strips Google's cover for Overviews and Google dismisses a rival crawler standard.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
-
ITV keeps PSB status to 2034 as Sky takes GBP 1.6bn broadcast unit
Sky's five-year content deal with ITV Studios is worth GBP 2.1bn and sits outside the independent production quota. Regulatory clearance remains outstanding.
-
Google picks Barcelona over five rivals for first EU Search Deep Dive
Six cities competed for the September 30-October 2 slot; Barcelona won a public vote Google may repeat for future SEO conference locations everywhere else.
-
HubSpot kills Contact Discovery terms after customer backlash
Enrichment terms were reverted after only 4 days once customers challenged HubSpot's transparency around CRM data sharing; a redesigned opt-in has no set date.
-
Amazon DSP gains Spotify podcast ads as reach hits 90% unique
Podcast inventory now runs through Amazon DSP with 90% unique reach against Spotify's music catalog. Buyers in Australia and Japan gain fresh video access.
-
AI crawlers hit sites 50,000 times per human visit, Cloudflare data shows
AI crawlers reach up to 50,000 visits per referred reader, Cloudflare data shows, as a Munich court strips Google of its liability shield over AI Overviews.
-
TAG cuts ad revenue to 1,376 pirate sites streaming World Cup
The nonprofit shared 1,376 domains with ad supply chain intermediaries, adding to 176 sites already excluded, aiming to stop piracy payouts through July 19.
-
Karen Bennett: agencies should use AI for insight, not creative replacement
Jellyfish's Karen Bennett spoke at Cannes about AI reshaping agency-client work, arguing the technology should speed insight, not replace creative judgment.
-
Meta launches Developer Tools MCP, cutting dashboard logins to zero
The beta server exposes 10 tools spanning App Review, compliance status, and webhook data, though write access remains limited to a single function for now.
-
Azerion's GameDistribution gains 15 million users via gutefrage.net deal
Spiele.gutefrage.net went live June 30, GameDistribution's second white label portal of 2026, raising the question of how many publishers follow next in Europe.
-
Google cuts operational emissions 2% as AI supply chain emissions rise 25%
The 11th annual environmental report finds supply chain emissions grew 25% in 2025 on Asia-Pacific grids still short of clean power, straining 2030 climate goals.
-
Zeta finds 43% of parents let AI shop with a set budget
Parents outpace non-parents on every AI shopping measure Zeta tracked, from budgeted purchases to brand discovery, signaling where adoption is headed next.
