Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9773 Articles

AI - May 06, 2026 Over 1,000 brands now live on ChatGPT ads via Criteo as AI conversions near 2x

Criteo and ChatGPT logos connected by glowing product card streams in a dark warehouse.

Criteo: 1,000+ brands running ChatGPT ads via its API, with AI-referred conversions approaching twice the rate of traditional search in key retail categories.

by Luis Rijo

AI - May 06, 2026 Meta's AI can now spot underage users by their bone structure

Instagram Teen Account safety settings notification and review screen on mobile.

Meta yesterday expanded AI-powered age detection to Instagram in the EU and Brazil and Facebook in the US, using visual cues like height to find underage users.

by Luis Rijo

AI - May 06, 2026 Google Merchant Center quietly adds AI product import in beta

Google Merchant Center Add Product Source screen showing Use AI to add products beta option

Google Merchant Center rolled out a beta AI option on May 5, 2026 that scans a website once to create product listings, removing the need for a structured feed.

by Luis Rijo

Search - May 06, 2026 Vehicle ads break free from Performance Max, now run in Standard Shopping

Google Ads and Merchant Center logos on dealership signage with cars at dusk

Google now allows vehicle ads in Standard Shopping campaigns, giving auto dealers granular budget controls and targeting options unavailable in Performance Max.

by Luis Rijo

AI - May 05, 2026 OpenAI opens ChatGPT Ads Manager to all US businesses with CPC bidding

Marketers monitor OpenAI Ads Manager dashboard with CPC metrics on a dark curved screen.

OpenAI today launched a self-serve Ads Manager beta for all US advertisers, adding CPC bidding and a Conversions API as the ChatGPT ad platform scales wider.

by Luis Rijo

Data - May 05, 2026 Finland's top court rules church envelope did not breach GDPR

Finnish hallway with Evangelical Lutheran Church envelope — the letter at the heart of KHO:2026:28

Finland's Supreme Administrative Court rules a parish election envelope revealing church membership did not breach GDPR, setting a nuanced Article 9 precedent.

by Luis Rijo

Social - May 05, 2026 Pinterest Q1 2026: what the ad platform changes mean for advertisers

Pinterest ad platform command center with campaign dashboards and shoppable product pins.

Pinterest's Q1 2026 results reveal concrete changes to bidding, creative, measurement, and CTV that affect how advertisers plan and buy on the platform now.

by Luis Rijo

Search - May 05, 2026 Google's 2025 U.S. economic impact report: $947 billion and what it hides

Google claims $947 billion in 2025 U.S. economic activity, up 11% from 2024, as antitrust rulings and publisher revenue declines reshape the broader picture.

by Luis Rijo