Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9769 Articles

AI - May 05, 2026 Italy forces DeepSeek, Mistral and Nova AI to warn users about hallucinations

AGCM Rome office with DeepSeek, Mistral, Nova AI laptops and hallucination warnings

AGCM closed three AI probes requiring DeepSeek, Mistral, and Nova AI to add permanent hallucination disclaimers on chat interfaces and registration screens in Italian.

by Luis Rijo

AI - May 05, 2026 Meta's new Ads CLI lets AI agents manage ad campaigns from the command line

Meta launched Ads CLI on April 29, letting developers and AI agents create and manage ad campaigns directly from the terminal without writing custom code.

by Luis Rijo

AI - May 05, 2026 FIDO Alliance forms working groups to lock down AI agent payments

FIDO Alliance AI agent authentication standard with Google and Mastercard logos

FIDO Alliance launches two working groups to define open standards for AI agent authentication and agentic payments, targeting a market at $5 trillion by 2030.

by Luis Rijo

Data - May 05, 2026 FTC closes Kochava location data case with strict consent rules

FTC courthouse seal, smartphone with GPS map and red perimeter ring, Kochava location data case

The FTC settled its Kochava lawsuit, barring the data broker from selling precise location data linked to sensitive locations without explicit consumer consent.

by Luis Rijo

Data - May 05, 2026 Ninth Circuit shuts door on late Google Incognito class damages bid

The Ninth Circuit on April 20, 2026, affirmed the denial of a late intervention bid in the Google Incognito class action, blocking a damages class appeal.

by Luis Rijo

Video - May 04, 2026 YouTube's 5.5 billion views: how the platform is reshaping classroom learning

YouTube Ask button on mobile showing AI questions over a calculus video lesson

YouTube published data on April 28, 2026 showing 5.5 billion monthly learning views, AI quiz tools, and a privacy-first player used in 94% of U.S. classrooms.

by Luis Rijo

Retail - May 04, 2026 Media.net bets on Fetch receipt data to fix open web attribution

Media.net integrates Fetch receipt data into open web ad targeting and sell-side measurement across display, video, CTV, and audio, powered by 13M daily scans.

by Luis Rijo

Data - May 04, 2026 Nielsen's Predictive Sales Lift promises mid-campaign answers without the wait

Nielsen launched Predictive Sales Lift on April 27 to forecast incremental revenue for Nielsen ONE Ads campaigns across digital and CTV channels in the U.S.

by Luis Rijo