Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9771 Articles

Data - May 05, 2026 Kenya's Statistics Bill, 2026 replaces KNBS with sweeping new data authority

Kenya Statistics Authority building representation in Nairobi at dusk with data visualisations.

Kenya's Statistics Bill, 2026 proposes replacing KNBS with a new authority, expanding data governance to cover biometric, big, and citizen-generated data sets.

by Luis Rijo

Video - May 05, 2026 YouTube TV keeps Weather Channel in surprise Allen Media renewal

The Weather Channel streaming on YouTube TV in a living room during a rainstorm.

YouTube TV and Allen Media Group have renewed their carriage deal, keeping The Weather Channel and three other cable networks on Google's live TV platform.

by Luis Rijo

Social - May 05, 2026 How a Reddit question about a dolphin air freshener built a real business

Dolphin Air Fresheners turned a nostalgic Reddit community question into a real business, using Reddit Ads community targeting to generate 13x more pre-orders.

by Luis Rijo

Audio - May 05, 2026 Azerion takes over L'Equipe podcast ad sales in France

Amaury Media and Azerion logos announcing L'Equipe podcast ad partnership in France.

Amaury Media appoints Azerion to sell digital audio ads for L'Equipe's 15 French sports podcasts, backed by Azerion's proprietary technology infrastructure.

by Luis Rijo

Data - May 05, 2026 Nexxen and ADvolution bring influencer fandom data to political DSP targeting

Nexxen and ADvolution have partnered to make influencer fandom audience segments available inside Nexxen DSP for programmatic political campaign targeting.

by Luis Rijo

Data - May 05, 2026 Google Analytics opens conversion data to developers via Data API

Google Analytics Data API cross-channel conversion reporting dashboard in server room

Google Analytics Data API gains cross-channel conversion reporting in alpha for the first time, giving developers programmatic access to paid and organic data.

by Luis Rijo

Retail - May 05, 2026 Amazon opens its full logistics network to any business with ASCS

Amazon today launched Amazon Supply Chain Services, opening its freight, fulfillment, and parcel shipping network to any business regardless of where it sells.

by Luis Rijo

AI - May 05, 2026 HubSpot bets on open APIs and MCP to let any agent run its CRM

HubSpot MCP hub connecting Claude, ChatGPT, Gemini, and Copilot via open APIs

HubSpot's CPTO today detailed a plan for full API parity and an open MCP server so any AI agent can access CRM data and intelligence across 280,000+ customers.

by Luis Rijo