Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9769 Articles

Audio - May 03, 2026 96% of advertisers back audio as Bauer study exposes glaring investment gap

Voice artist recording in a European radio studio at dusk, mixing desk in foreground

Sound Check Europe 2026: 96% of advertisers will hold or grow audio spend, yet audio captures only 5% of ad investment despite one-fifth of media consumption.

by Luis Rijo

AI - May 03, 2026 Gemini brings memories and chat import to UK users

Gemini import memory interface showing two-step prompt and paste workflow

Google launched memory personalisation and cross-app chat import tools for Gemini users in the UK on April 29, 2026, with a phased rollout over coming weeks.

by Luis Rijo

AI - May 03, 2026 Google TV brings Gemini image and video creation to the living room

Google TV screen showing a Veo-generated video of a cat skateboarding via Gemini

Google TV adds Gemini-powered image and video tools, Google Photos voice search and remixing, and a YouTube Shorts row coming to U.S. home screens this summer.

by Luis Rijo

Social - May 03, 2026 Meta forces ad spend disclosure to advertisers starting February 2027

Meta updates Developer Policy 10.5 and 10.6a, requiring ad-buying solutions to disclose spending and campaign data to end advertisers from February 3, 2027.

by Luis Rijo

Retail - May 03, 2026 How a beauty creator turned 100,000 subscribers into a YouTube Shopping brand

Lisa Howigi and Lauren Sinsky on the workSHOPPED podcast by YouTube Shopping

BK Beauty's Lisa Howigi explains how microcreators and YouTube Shopping analytics drive more conversions than follower count in the beauty affiliate market.

by Luis Rijo

AI - May 03, 2026 Gemini can now export files directly - what formats are supported

Gemini chat interface generating a Statistics study guide PDF from lecture notes

Gemini now exports files in 11 formats - PDF, Word, Excel, Google Docs and more - available globally to all users from April 29, 2026, without leaving the chat.

by Luis Rijo

AI - May 03, 2026 Google Photos wardrobe feature scans your closet and lets you try it on

Google Photos Try it on screen showing a virtual outfit preview on an Android phone

Google Photos is adding an AI wardrobe feature that catalogs your clothes, builds outfits, and lets you try them on virtually before getting dressed each day.

by Luis Rijo

Data - May 03, 2026 ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here

ECAPI data flow: retail store, CRM, and website purchases feeding into advertising platforms

IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups.

by Luis Rijo