Google restricts new Mac AI agent to $99.99 Ultra subscribers
Spark now automates Mac file sorting and connects to five new apps including Canva and Instacart, though only Ultra subscribers aged 18 plus get today's beta.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google turns AdSense ad pop-ups into full Gemini-written articles
A captured publisher example shows a multi-section Gemini explainer rendered beneath the ad. Google confirmed the rollout today, with no opt-out for publishers.
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NFL streaming reaches 76% of fans as WNBA viewership jumps 56%
VAB's June 2026 report tracks streaming gains across 15 leagues for five audience groups, from Hispanic to LGBTQ viewers, ahead of fall upfront negotiations.
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Semrush: 36 brands win AI visibility everywhere, 1,200 vanish on one
Only 36 of over 1,200 brands tracked by Semrush stayed visible on ChatGPT, Gemini and Google AI every month. Most marketers cannot measure where they stand.
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SISTRIX data shows Amazon down 20 percent as YouTube takes No. 2
Idealo gained 366 Visibility Index points, climbing three spots, while Zalando, Mediamarkt, and Ikea declined. SISTRIX also launched AI Deep Dives this week.
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CommerceIQ adds DoorDash Ads as DoorDash leads US grocery orders
DoorDash led US grocery and retail order volume among marketplaces in 2025, per YipitData. CPG brands now run its ads beside Amazon and Walmart in one place.
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Australia's ACCC sues Amazon over ads forced on 850,000 Prime subscribers
Federal Court filing alleges five unfair terms hit over 1 million annual subscribers. Amazon faces penalties, redress orders, and accessorial liability claims.
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Comcast breaks up as the traffic model dies and CTV measurement divides
Comcast splits NBCUniversal via tax-free spin; Cannes declares the traffic model dead; CTV completion rates challenged; AI executes first autonomous media buy.
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Comcast exits NBCUniversal and Sky in 12-month tax-free spin
NBCUniversal takes Sky, holds a 19.9% Comcast stake for 12 months post-close. FreeWheel and the UK broadcaster marketplace face a structural ownership shift.
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CTV's 98% completion rate is automatic, not earned, Lake warns buyers
Non-skippable CTV formats make 98% completion automatic, not earned. Chasing this KPI directs spend toward cheapest inventory, not the best streaming audiences.
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House of Tickets loses 270,000 euro fine for fake auction bidders
ACM found 71,420 auction lots rigged by bots in 4 months; 33,000 consumers got misleading price offers they may have refused if the bots had been disclosed.
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Google Ads CPL drops for first time since 2020 as CPC hits $5.42
WordStream's 2026 study of 13,474 US campaigns finds CPL at $66.69, down for first time since 2020. Can these efficiency gains hold as CPC climbs to $5.42?
