ESPN and SiriusXM launch historic sports content partnership for premium subscribers
ESPN+ and SiriusXM announce 6-month cross-platform access deal, offering 32,000+ live sports events and premium content to subscribers.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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Google Analytics updates BigQuery Export with enhanced traffic source analysis
Learn about the latest Google Analytics BigQuery export enhancement adding session-scoped traffic source fields for deeper insights.
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LG Ad Solutions joins Innovid's Harmony initiative to optimize CTV advertising
Innovid expands its Harmony Initiative with LG Ad Solutions, promising increased efficiency and ROI in connected TV advertising.
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Why SSPs are leading the programmatic market through supply path curation
Analysis reveals how Supply-Side Platform curation drives value by reducing data loss and boosting efficient audience targeting.
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Google updates Favicon Requirements: new 8x8px minimum size
Google's latest favicon documentation update reduces minimum size to 8x8 pixels while maintaining quality standards for search results.
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PPC Meaning: The guide to pay-per-click advertising
Learn what PPC means, how pay-per-click advertising works, pricing models, platforms, and current statistics in digital marketing.
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FuboTV launches standalone Premium Sports streaming without base plan requirement
FuboTV introduces standalone subscriptions for FanDuel Sports, NBA League Pass, and Paramount+ Without base plan requirement.
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IAB Tech Lab launches CTV Ad format standardization initiative
IAB Tech Lab's "Ad Format Idol" initiative aims to standardize Connected TV ad formats, addressing key industry challenges.
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Microsoft Performance Max Ads show 4.2X more conversions with Copilot integration
New Microsoft Advertising data reveals Performance Max campaigns deliver 13% higher CTR and 24% more impressions in Copilot tests.
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UK publisher National World signs multi-year deal with Taboola
Leading UK publisher implements Taboola's AI recommendations across 60+ news sites reaching 15 million monthly readers.
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Google algorithm shifts hit major publishers' affiliate sections, traffic plummets
Forbes, CNN, WSJ see massive traffic drops in affiliate content as Google's new algorithm targets non-core site sections.
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Google senior search analyst: AI integration essential for tech industry success
Google's John Mueller addresses AI adoption concerns, emphasizing its permanence in tech while cautioning against industry hype.
