Nielsen expands YouTube CTV ad measurement in India with cross-device analytics
Nielsen launches deduplicated measurement for YouTube CTV ads across mobile and desktop devices in India, enhancing ad analytics.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google and YouTube launch Election Tools for US Voters
Google rolls out features to help voters access polling locations, candidate information, and combat AI-generated content ahead of November election.
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Google expands travel feeds in search ads
Google enhances Travel Feeds in Search Ads for hotels, showing 20% higher engagement, with plans to expand to car rentals and events.
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Mexico streaming share drops to 21.5% in September, Nielsen reports
Nielsen's latest TV viewing data shows streaming decline in Mexican households as traditional platforms maintain dominance.
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Adsquare launches curation service
New Curation service introduces ID-Precise, Geo-Contextual, and Incremental PMPs for enhanced programmatic media buying solutions.
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LinkedIn Ireland faces €310 Million fine for GDPR violations in data processing
Irish Data Protection Commission penalizes LinkedIn for unlawful processing of personal data and targeted advertising practices.
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Huawei launches HarmonyOS NEXT: A complete break from Android ecosystem in 2024
Huawei's HarmonyOS NEXT debuts with 15,000+ native apps, marking full Android independence and major ecosystem growth.
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Google launches new Search Trends documentation to help content creators
Google Search Central releases comprehensive guide on using Google Trends data for content strategy and market understanding.
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Google Performance Max adds AI asset testing and Video Enhancement features for 2025
Google introduces new Performance Max tools including asset experiments, AI video enhancements, and improved campaign management for 2025.
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DV360 revamps reporting system with major November 2024 infrastructure update
Google announces comprehensive changes to Display & Video 360 reporting, including faster loading times and enhanced statistical controls.
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YouTube becomes Top Podcast Platform as 24M Gen Z listeners shape audio future
New research reveals 47% of Gen Z are monthly podcast listeners, with YouTube emerging as their preferred platform for audio content.
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Disney extends Magnite ad tech partnership, expands into Latin American markets
Disney renews two-year partnership with Magnite for programmatic advertising, adding LATAM markets, live sports and podcast monetization.
