Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9628 Articles

Data - Mar 27, 2025 Google's CMP launches support for consent mode

New integration enables user consent choices to flow across Google's product ecosystem.

by Luis Rijo

Search - Mar 25, 2025 Mozilla updates Pocket integration in Firefox

Firefox Thought-provoking stories in New Tab

Firefox's seamless Pocket integration offers content discovery while maintaining user privacy and customization options.

by Luis Rijo

Data - Mar 18, 2025 Marketing effectiveness research shows equal impact in months 5-24

New study reveals how brands underestimate long-term marketing returns and pricing power effects.

by Luis Rijo

Search - Mar 18, 2025 Misinformation triggers Reddit stock chaos in AI partnership confusion

Stock chart showing Reddit (RDDT) shares spiking to $142 before plunging on March 17 after false new Google partnership news.

Erroneous report exposes market vulnerability to tech partnership news and AI influence.

by Luis Rijo

Data - Mar 18, 2025 Marketing measurement methods: Combining approaches for optimal results

Radar chart comparing strengths of marketing measurement methods: MMM, experiments, and attribution across 8 key dimensions.

Advanced analytics can help marketers navigate fragmented data landscapes.

by Luis Rijo

Data - Mar 18, 2025 Google updates crawler verification processes with daily IP range refreshes

The JSON file showing IPv6 prefixes used by Google's crawlers, updated daily to enhance security verification procedures.

Enhanced security measures help website owners identify legitimate Google web crawlers and protect against potential imposters.

by Luis Rijo

Social - Mar 17, 2025 TikTok ban would increase ad prices and hurt small businesses

Columbia researchers find Meta ad prices rose 10% during January outage.

by Luis Rijo

Social - Mar 17, 2025 Ghost introduces social web integration

Ghost's social web beta interface displaying posts from Mastodon and Surf, demonstrating cross-platform social interaction.

New feature enables cross-platform content distribution and interaction while maintaining creator independence.

by Luis Rijo