404 Errors don't hurt rankings, says Google Search Relations Team
August 2024 Google SEO office hours clarifies 404 impact, addresses indexing and international targeting concerns.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Display Ad CPM surges 47% in Q2 2024, AdRoll report reveals
AdRoll's Q3 2024 State of Digital Marketing Report highlights significant shift in display advertising costs.
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Canada's Top Podcasts: Triton Digital unveils July 2024 ranker results
Triton Digital releases latest Canada Podcast Ranker, revealing top shows and networks for July 2024.
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ACR data integration boosts TV ad targeting for The Trade Desk users
Nexxen's ACR data now available on The Trade Desk platform, enhancing cross-channel TV advertising capabilities in key markets.
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OpenX expands ConteX Marketplace with advanced targeting and new partners
OpenX enhances ConteX with keyword targeting and adds 4D, Neuwo, Reticle, and ShareThis as data partners for improved contextual advertising.
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Search Ads 360 integrates Microsoft Automated Bidding
Google's Search Ads 360 now supports Microsoft automated bidding, offering advertisers improved cross-platform optimization.
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Haus analysis reveals insights on Brand Terms in Google Performance Max
New research from Haus sheds light on the impact of including or excluding brand terms in Google Performance Max campaigns.
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Google updates Cryptocurrency Ad Policy for Swiss Market in September 2024
Google updates its cryptocurrency advertising policy, allowing certified Swiss crypto exchanges and wallets to advertise from September 20, 2024.
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Google Analytics 4 enhances session tracking for ad manager-linked properties
GA4 improves session_start event processing for properties linked to Google Ad Manager, offering more accurate user session data.
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LinkedIn outlines Key Metrics for effective B2B advertising campaigns
New guide from LinkedIn highlights essential metrics for measuring B2B ad performance across awareness, consideration, and conversion stages.
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Google releases Step-by-Step Video Guide for adding Google Tag
Google's new instructional video offers a detailed walkthrough on implementing the Google Tag via Google Tag Manager.
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Baidu's Q2 2024 Earnings: AI Cloud drives growth amidst search engine transformation
Baidu's Q2 2024 earnings reveal a mixed performance, with AI Cloud leading growth while the search business faces challenges due to macroeconomic factors and AI integration. The company remains optimistic about its long-term AI-driven strategy.
