Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9657 Articles

Video - Jan 26, 2025 TCL and PubMatic partner to enhance live sports advertising

TCL and PubMatic collaborate to improve ad targeting and efficiency in live sports streaming.

by Luis Rijo

Data - Jan 26, 2025 EU-US data deal faces uncertainty as Trump administration takes action

The future of transatlantic data transfers is in question after recent developments in the US oversight mechanisms..

by Luis Rijo

Retail - Jan 26, 2025 Valentine's Day shopping trends and regional preferences in 2024

Explore 2024 Valentine's Day shopping trends: regional preferences, Gen Z impact, and rising local gifting searches

Insights into Valentine's Day shopping patterns, regional preferences, and emerging trends in 2024.

by Luis Rijo

Data - Jan 26, 2025 Major privacy breakthrough transforms digital advertising data sharing

IAB Tech Lab's PAIR protocol enables secure audience matching while protecting user privacy, marking new era in advertising.

by Luis Rijo

Social - Jan 26, 2025 Meta and FADA partnership transforms auto retail with 10,000 digitally enabled dealers

Saugato Bhowmik, Mr. C.S. Vigneshwar, Mr. H D Kumaraswamy, Mr. Sai Giridhar

Meta's collaboration with Indian auto dealers surpasses targets as digital tools drive 32% boost in lead generation efficiency.

by Luis Rijo

Video - Jan 26, 2025 Google tightens advertising rules to protect minors across its platforms

Google Ad protections for children and teens

Recent policy changes consolidate Google's advertising protections for children and teens, affecting advertisers starting January 2025.

by Luis Rijo

Display - Jan 26, 2025 Equativ's Maestro platform aims to solve digital advertising data loss

New platform features aim to address data loss and targeting challenges in programmatic advertising, with focus on SSP-level solutions.

by Luis Rijo

Video - Jan 25, 2025 X unveils dedicated video tab to capture short-form creators

New immersive video experience launches in the US, as platform seeks to attract creators and advertisers in short-form space.

by Luis Rijo