Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Baidu's Q2 2024 earnings reveal a mixed performance, with AI Cloud leading growth while the search business faces challenges due to macroeconomic factors and AI integration. The company remains optimistic about its long-term AI-driven strategy.
ADVANCE event explores AI, creativity, and social impact in advertising with industry leaders on September 18, 2024, in New York City.
Amazon's Prime Big Deal Days returns in October, offering exclusive deals across 19 countries for Prime members.
AudienceProject introduces a new 'Campaign' entity and user interface in AudienceReport, aligning with industry standards.
Looker Studio's August update brings conditional formatting to collapsed pivot tables and expands data integration options.
FuboTV partners with Bare Knuckle Fighting Championship to launch BKFC TV, a free ad-supported streaming channel.
Google announces full transition to Merchant Center Next, offering retailers enhanced features including AI-powered Product Studio.
Meta announces a streamlined annual assessment for developers, consolidating multiple processes into one efficient system.
Apple unveils updates to browser choice screen, default apps, and app deletion options for EU users, set to roll out by year-end.
Financial startup Hardbacon sees unexpected traffic increase following Google algorithm change, days after announcing closure due to previous updates.
Nielsen's The Gauge for Poland reveals cable and satellite TV lead viewing shares, while streaming grows to 8.6% in July 2024.
Netflix announces major enhancements to its advertising platform and significant growth in upfront ad sales for 2024.
