Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9659 Articles

Display - Jan 26, 2025 Equativ's Maestro platform aims to solve digital advertising data loss

New platform features aim to address data loss and targeting challenges in programmatic advertising, with focus on SSP-level solutions.

by Luis Rijo

Video - Jan 25, 2025 X unveils dedicated video tab to capture short-form creators

New immersive video experience launches in the US, as platform seeks to attract creators and advertisers in short-form space.

by Luis Rijo

Data - Jan 25, 2025 Modern charts and enhanced data controls transform Looker Studio's visualization power

Latest Looker Studio update introduces pivotal modern charting features and improved controls for data presentation.

by Luis Rijo

Social - Jan 25, 2025 New AR creator challenge offers $10,000 prize pool to fuel humor innovation

Snap launches Challenge Tags with first humor-focused competition, while introducing student discounts for Spectacles program.

by Luis Rijo

Video - Jan 25, 2025 Comcast unveils $70 sports package

New streaming bundle brings together live sports, news and Peacock offering cord-cutters more choice in entertainment options.

by Luis Rijo

Video - Jan 25, 2025 Automotive advertisers gain deeper insights into TV ad performance

Effectv and Clarivoy partner to measure multiscreen TV advertising impact on car sales, combining viewership data and shopping behavior.

by Luis Rijo

Retail - Jan 25, 2025 Apple unveils new commerce API to simplify large-scale app transactions

Tech giant introduces Advanced Commerce API to help developers manage extensive catalogs and subscription models in the App Store.

by Luis Rijo

Display - Jan 25, 2025 Product listing ads get major update as IAB Tech Lab finalizes new standard

Latest OpenRTB specification changes aim to standardize programmatic buying of product listing ads across commerce platforms.

by Luis Rijo