Netflix expands ad capabilities, reports 150% increase in upfront commitments
Netflix announces major enhancements to its advertising platform and significant growth in upfront ad sales for 2024.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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Nielsen report reveals Streaming Surge in Mexico's TV viewing landscape
Nielsen's The Gauge for Mexico shows streaming reached 19.7% of TV viewing in July 2024, with YouTube leading growth.
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Google SEO Office Hours: Insights on indexing, redirects, and international SEO
Google's latest SEO office hours address crucial topics including page indexing, redirect issues, and international website optimization.
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Streaming dominates TV Viewing in July, Nielsen's The Gauge reports record share
Nielsen's latest The Gauge report shows streaming reached 41.4% of TV viewing in July, with YouTube breaking 10% share.
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Google explains 'Discovered - Currently Not Indexed' status in Search Console
Google's Martin Splitt clarifies reasons behind 'Discovered - Currently Not Indexed' status and potential solutions for webmasters.
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Shopping App installs surge 61% globally, Adjust report reveals key trends
Adjust's latest report shows significant growth in shopping app installs and in-app revenue, offering insights for Q4 strategies.
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Oracle Audiences to Sunset in Display & Video 360: Key Changes Ahead
Google's Display & Video 360 to remove Oracle audiences and introduce new features for enhanced advertising efficiency.
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Bing Webmaster Tools vs Google Search Console: Key Differences Unveiled
Microsoft's Fabrice Canel compares Bing Webmaster Tools and Google Search Console, highlighting unique features and functionalities.
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Australian study reveals online messaging boosts happiness and relationships
New research shows Australians find more happiness and authenticity in messaging apps compared to social media platforms.
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Pinterest unveils Autumn 2024 Trends: Fashion, Beauty, and Japanese Influence
Pinterest's Autumn 2024 Trend Report reveals surging interest in Japanese culture, bold fashion, and community activities.
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Meta unveils AI-Driven campaign optimization updates for advertisers
Meta announces new features for customized ad campaigns, including Conversion Value Rules and analytics integrations, to boost advertiser performance.
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Google Ads API streamlines conversion adjustment process for advertisers
Google announces immediate upload of conversion adjustments, eliminating 24-hour wait time for API users starting September 9, 2024.
