Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9661 Articles

Retail - Jan 25, 2025 Apple unveils new commerce API to simplify large-scale app transactions

Tech giant introduces Advanced Commerce API to help developers manage extensive catalogs and subscription models in the App Store.

by Luis Rijo

Display - Jan 25, 2025 Product listing ads get major update as IAB Tech Lab finalizes new standard

Latest OpenRTB specification changes aim to standardize programmatic buying of product listing ads across commerce platforms.

by Luis Rijo

Video - Jan 25, 2025 Nielsen ends legacy TV ratings

Nielsen’s Big Data + Panel: Visualization shows scale from 101K panel members to 75M connected devices

After decades of panel-only TV ratings, Nielsen transitions to combined data approach, marking historic change in media measurement.

by Luis Rijo

Data - Jan 25, 2025 Google Analytics enables cross-property report sharing

New feature enables copying reports between GA4 properties with a simple interface and property ID selection

Google Analytics launches new report sharing feature, helping teams avoid configuration differences and save time analyzing data.

by Luis Rijo

Search - Jan 25, 2025 South Africa opens doors to cryptocurrency exchanges

Golden bitcoin macro shot shows detailed circuitry patterns on regulatory oversight article

South African crypto firms to comply with FSCA regulations as digital currency trading market expands in February 2025.

by Luis Rijo

Retail - Jan 25, 2025 Lawsuit alleges Patagonia misleads shoppers with deceptive pricing practices

New class action suit claims outdoor retailer inflates reference prices to create false impression of discounts, court documents show.

by Luis Rijo

Social - Jan 25, 2025 Instagram launches Edits app amid growing social media landscape changes

Meta's new video editing app Edits targets content creators with AI features and analytics, set to launch March 13, 2025.

by Luis Rijo

AI - Jan 25, 2025 How to write effective prompts in 2025

A comprehensive guide on writing effective prompts for Google Gemini Workspace to enhance productivity and creativity.

by Luis Rijo