Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9676 Articles

AI - Jan 11, 2025 California adds new rules to combat AI deepfakes in elections

California AI Election Content Regulation

New law requires online platforms to remove AI-generated deceptive content within 72 hours during election periods starting January 2025.

by Luis Rijo

Social - Jan 11, 2025 Meta CEO reveals government pressure behind years of content suppression

Mark Zuckerberg details how Biden administration officials demanded removal of truthful content about vaccine side effects.

by Luis Rijo

Video - Jan 11, 2025 New YouTube monthly frequency targets differ from standard frequency capping

Differences between traditional frequency capping and YouTube monthly frequency targeting

Analysis reveals key differences between YouTube's new monthly frequency targeting and traditional frequency caps in advertising.

by Luis Rijo

Video - Jan 11, 2025 Google TV to integrate Gemini models for enhanced voice interactions

Google announces Gemini integration for Google TV at CES 2025, bringing new AI capabilities for searching and content discovery.

by Luis Rijo

Data - Jan 11, 2025 Roku launches data platform to enhance tv streaming measurement

New data solution enables partners to access proprietary streaming data for improved campaign planning and measurement.

by Luis Rijo

Social - Jan 10, 2025 Meta advertising specialists reveal 'hands-off' approach boosts campaign success

Best practices for digital ad campaign management: 6 key principles for maintaining performance success

Digital marketing experts share insights on why minimal interference with high-performing ad campaigns leads to better long-term results.

by Luis Rijo

Retail - Jan 10, 2025 Amazon extends retail ad technology to other retailers with new service

Amazon launches ad tech service for retailers to monetize their sites using its advertising technology and advertiser network.

by Luis Rijo

AI - Jan 10, 2025 Concord Music and Anthropic reach partial agreement in copyright infringement case

Court document reveals settlement between music publishers and AI company over copyright protection measures.

by Luis Rijo