Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9676 Articles

Search - Jan 12, 2025 Google updates global gambling ad policies following Nigerian court ruling

Recent Supreme Court decision prompts changes to Google Ads policies, affecting online gambling advertising in Nigeria.

by Luis Rijo

Data - Jan 12, 2025 Amazon introduces SQL generator for Marketing Cloud to streamline data analysis

New AI tool helps advertisers create SQL queries using natural language to analyze marketing data across channels.

by Luis Rijo

Audio - Jan 11, 2025 Blubrry Podcasting unveils commission-based model for podcast monetization

Partnership with CodeADX introduces new revenue structure allowing podcasters to earn up to 25% commission on listener purchases.

by Luis Rijo

Social - Jan 11, 2025 LinkedIn adds advanced attribution and lead optimization features

LinkedIn unveils four major updates to its advertising platform, including data-driven attribution and qualified leads optimization tools.

by Luis Rijo

Retail - Jan 11, 2025 Microsoft introduces first-party data solutions for retailers

Ad on search page on retailer's website on Microsoft Edge Image

Microsoft Advertising launches Curate for Commerce and Sponsored Promotions by Brands to help retailers monetize first-party data.

by Luis Rijo

Data - Jan 11, 2025 Apple defends privacy practices amid $95m lawsuit over unauthorized Siri recordings

Apple details privacy measures for Siri following class action settlement over voice recording allegations.

by Luis Rijo

Social - Jan 11, 2025 X appoints former Verizon executive as global head of advertising innovation

Two key appointments at X announced during CES 2025, with John Nitti leading advertising innovation and data strategies.

by Luis Rijo

Data - Jan 11, 2025 Looker Studio expands data visualization capabilities with enhanced field limits

Latest update allows up to 100 dimensions and metrics in Looker-connected table charts, improving data analysis capabilities.

by Luis Rijo