Google Tag ID: Key to unified website tracking across Google products
Google streamlines website tracking with unified Google Tag ID, simplifying data collection across multiple platforms.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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Google Analytics tackles (not set) attribution with latest update
Google's recent Analytics update aims to eliminate (not set) attribution values, enhancing data accuracy for marketers.
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Magellan AI introduces Cookieless Identifiers for Audio Measurement
Magellan AI integrates UID2.0 and ID5 into podcast and streaming audio campaign measurement, enhancing privacy.
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JCDecaux reports strong H1 2024 results, digital revenue growth surges
Outdoor advertising giant JCDecaux sees 14% revenue growth in H1 2024, driven by digital expansion and recovery.
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Apple Maps launches web version in beta, expanding access beyond iOS devices
Apple's new web-based Maps service offers directions, place information, and more, challenging Google's dominance in online mapping.
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Bing unveils GSE powered by AI
Microsoft's Bing introduces a new generative search experience, combining AI-powered chat answers with traditional search results.
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Meta expands AI assistant capabilities with multilingual support and new tools
Meta AI introduces multilingual support, creative tools, and advanced model integration across various platforms and devices.
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Meta releases Llama 3.1: a new frontier in open source AI development
Meta unveils Llama 3.1, a powerful open-source AI model, challenging closed systems and reshaping the AI landscape.
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Google announces mandatory upgrade to New Merchant Center for all retailers
Google's compulsory Merchant Center upgrade brings AI tools and improved analytics to all retailers by September 2024.
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Google Play unveils major overhaul
Google Play's update introduces AI-powered discovery, expanded gaming options, and enhanced rewards program for users worldwide.
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OpenAI launches SearchGPT: a new AI-powered search prototype
OpenAI launches SearchGPT, an AI-enhanced search prototype combining web information with conversational AI capabilities.
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Amazon launches Target Promotion for Sponsored Products advertisers
Amazon's new Target Promotion feature automates high-performing target identification for more efficient Sponsored Products campaigns.
