Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9676 Articles

AI - Jan 07, 2025 World Economic Forum outlines opportunities and risks of autonomous AI agents

New WEF report examines the evolution and implications of AI agent systems across industries and society.

by Luis Rijo

AI - Jan 07, 2025 ChatGPT leads US AI app market while facing global competition

Market share analysis reveals ChatGPT's varying performance across regions, with strong growth in US but decline in India

New data shows ChatGPT's dominance in US revenue and downloads, despite growing competition from Google Gemini globally.

by Luis Rijo

Social - Jan 07, 2025 Meta ends fact-checking program and shifts content moderation ahead of Trump return

Meta announces major content moderation changes, including ending fact-checking and relocating safety teams as Trump prepares for office.

by Luis Rijo

AI - Jan 05, 2025 Generative AI skills position SEO professionals to lead technical implementation

Visualization of technical skills flow from information retrieval to generative systems implementation

Analysis reveals how search engine optimization expertise aligns with generative AI systems and information retrieval advances.

by Luis Rijo

Search - Jan 05, 2025 Google Merchant Center adds vehicle registration date field for European markets

New mandatory date attribute helps dealers list used vehicles in Germany, France, Italy and Spain on Google Merchant Center.

by Luis Rijo

Data - Jan 05, 2025 Meta releases LTVision: A new approach to customer lifetime value prediction

Open-source Python library aims to help businesses understand and predict customer value for more profitable growth.

by Luis Rijo

Data - Jan 05, 2025 Building experimentation muscle strengthens marketing effectiveness, says Google

A/B test comparison of animated vs realistic dog video ads

Detailed guide reveals how systematic marketing experimentation creates compound value through improved measurement capabilities.

by Luis Rijo

Search - Jan 05, 2025 Google Ads metrics show rising costs across industries in 2024

Google Ads metrics show 24.61% CPL surge in 2024, with CPC up 10.43% while CTR grows and CVR declines slightly

New data reveals significant cost increases in Google Ads, with 86% of industries seeing higher click costs in 2024 compared to 2023.

by Luis Rijo