Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9676 Articles

Social - Jan 03, 2025 Later expands social commerce capabilities with $250 million Mavely acquisition

Infographic showing Later's $250M acquisition of Mavely, connecting social media management with creator commerce

Social media management company Later acquires Mavely platform to enhance creator-driven sales tracking and attribution.

by Luis Rijo

Retail - Jan 03, 2025 Amazon limits product titles to 200 characters starting January 21

New ecommerce marketplace policy standardises product listings by restricting title length and special characters in early 2025.

by Luis Rijo

Search - Jan 03, 2025 Small dating site ends operations after Google search changes impact visibility

Dating industry publisher Healthy Framework announces shutdown, citing Google search updates as key factor in traffic decline.

by Luis Rijo

Retail - Jan 02, 2025 Samsung integrates Instacart into smart refrigerators for automated grocery ordering

Samsung's 2025 Bespoke refrigerators will feature direct Instacart integration, enabling AI-powered food recognition and ordering.

by Luis Rijo

AI - Jan 02, 2025 Marketing leaders seek adaptive AI solutions as industry shifts from potential to impact

Chart reveals top marketing trends 2024-25: Dynamic creative engines lead at 29%, CMOs focus heavily on AI tech

New survey reveals CMO priorities for 2024-2025, with dynamic creative engines and AI integration leading technology adoption.

by Luis Rijo

Display - Jan 02, 2025 Google introduces message-based lead conversion tracking in Google Ads

Google launches beta tracking for message leads across campaigns in Google Ads with automated conversion setup.

Google launches beta feature for tracking leads from messages as conversion goals in Google Ads, expanding campaign measurement options.

by Luis Rijo

Display - Jan 02, 2025 Gannett and Reuters unite to offer bundled news content for media companies

Gannett and Reuters launch integrated news service, combining local and global coverage for media outlets

New collaboration between Gannett and Reuters aims to provide multimedia news content to address resource constraints in newsrooms.

by Luis Rijo

Audio - Jan 02, 2025 Spotify launches monetization program with dual revenue model for creators

New Partner Program introduces audience-driven payouts and ad revenue options for podcast creators in four major markets.

by Luis Rijo