Performance Max first results on Microsoft Advertising
Microsoft Advertising's Performance Max shows promise for reducing campaign costs and boosting conversions, with new features offering more campaign control.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google URL Shortener to shut down permanently on August 25, 2025
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Amazon Prime Day 2024 breaks records with most items sold ever
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Adform revamps Tag Management experience for improved efficiency
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Cloudflare releases Q2 2024 Search Engine Market Share report
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Google Analytics bolsters BigQuery Export with additional UTM fields
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Comscore and Anzu partner to improve measurement of In-Game advertising
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NielsenIQ expands on premise measurement for beverage alcohol brands
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