Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9676 Articles

Display - Jan 02, 2025 Google introduces AI image editing capabilities for Ads asset library

Google Ads' AI image editor beta interface showing 6 editing tools and experimental technology disclaimer.

Google launches beta image editing features powered by AI for Google Ads asset library, enabling advertisers to modify creative assets.

by Luis Rijo

Data - Jan 02, 2025 Google unifies Tag Assistant tools after user feedback

Google merges Tag Assistant Legacy and Companion into a single extension, responding to user demands for simplified debugging.

by Luis Rijo

Retail - Jan 02, 2025 Amazon introduces updated return fees for Europe sellers starting February 2025

Image showcasing Amazon's 2025 return fee structure, thresholds, and exemptions for European FBA sellers.

Amazon announces changes to returns processing fees for European sellers, with new thresholds and category-specific rates.

by Luis Rijo

Video - Jan 02, 2025 Global TV ad spend to reach $169.1 billion in 2025 as streaming gains momentum

Linear TV decline continues as streaming services expand ad inventory and measurement capabilities, according to industry forecasts.

by Luis Rijo

AI - Jan 01, 2025 A new model for AI advertising emerges as agents could replace human attention

Perplexity AI founder outlines vision where AI agents, not humans, become the target audience for digital advertising.

by Luis Rijo

Search - Dec 31, 2024 Ahrefs updates its Site Audit location to United States

Details of the latest IP range updates and infrastructure changes for site crawling, affecting website owners and technical teams globally.

by Luis Rijo

Data - Dec 31, 2024 Cloudflare releases open source tool for HTTP/3 protocol testing and debugging

Visual explanation of HTTP/3 request-response sequence with QUIC streams, showing frame-level protocol flow.

New command line tool and library aims to improve testing capabilities for HTTP/3 implementations and network protocols.

by Luis Rijo

Data - Dec 31, 2024 Google Analytics expands core scoping features from one to three dimensions

Major update to Google Analytics introduces user and event scoping alongside session tracking to enhance data attribution.

by Luis Rijo