Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9769 Articles

Video - Apr 28, 2026 Roku Curate bundles retail purchase data with CTV inventory in one package

Roku launched Roku Curate on April 27, 2026, combining its own platform data with purchase signals from six retail partners into pre-packaged CTV media buys.

by Luis Rijo

Search - Apr 28, 2026 Australia's news tax on Google and Meta: what the draft NBI law really says

Australia's News Bargaining Incentive sets a 2.25% levy on digital platforms with A$250m+ revenue in Australia that skip commercial deals with news publishers.

by Luis Rijo

AI - Apr 28, 2026 Optable and Goodway Group bet on AI agents to fix broken agency

Agentic AI nodes connecting agency data and media activation in a programmatic operations center.

Optable and Goodway Group today announced a partnership embedding agentic AI into connected commerce, with more than 70 Goodway team members using the platform.

by Luis Rijo

Audio - Apr 28, 2026 Nielsen plugs Triton Digital's podcast data into its planning tool

Nielsen and Triton Digital logos on screens in a data-driven podcast measurement studio.

Nielsen integrates Triton Digital's Podcast Metrics Demos+ into Nielsen Media Impact, giving planners podcast audience data inside a cross-media planning tool.

by Luis Rijo

Retail - Apr 28, 2026 Albertsons brings grocery shopper data to YouTube via Google's ad suite

Albertsons, YouTube, and Google logos connected by data streams inside a grocery store aisle.

Albertsons Media Collective joins Google's Commerce Media Suite, connecting first-party shopper signals to YouTube and DV360 with SKU-level sales reporting.

by Luis Rijo

AI - Apr 28, 2026 Magnite expands AI buyer agent and SpringServe mediation with Disney and MiQ

Two robotic arms exchange a glowing data packet in a CTV ad operations center.

Magnite today unveiled a buyer agent and SpringServe AI mediation tools, with Disney Advertising, Kepler, MiQ, and Spectrum Reach among the first to test them.

by Luis Rijo

Video - Apr 28, 2026 IAS Total TV brings show-level transparency to CTV ad buying

Broadcast control room displaying CTV content grid with analytics overlays and streaming metrics.

IAS launched Total TV on April 27, 2026, giving advertisers show, genre, and rating data across Disney, NBCUniversal, Paramount, and Prime Video CTV inventory.

by Luis Rijo

AI - Apr 27, 2026 U.S. joins xAI's fight against Colorado's AI bias law

The DOJ intervened in xAI's Colorado AI lawsuit on April 24, arguing SB24-205 compels AI developers to discriminate and violates the Equal Protection Clause.

by Luis Rijo